Recycle. Repurpose. Re-love.
From the very beginning, Deadly Ponies has had circularity at the core of our ethos.
Founded by our Creative Director, Liam, using tannery off-cuts to create his very first designs, through to repurposing off-cut materials for samples, smaller goods, and limited capsule collections - we have endeavoured to reduce our environmental impact at every stage. Now, with our goal to become zero-waste certified, circularity is at the forefront of everything we do.
Launching later this year, the inaugural capsule collection will be crafted from 100% recycled materials, giving them another life to be loved again.
We sat down with our founders, Liam & Steve, to discuss why our new initiative, Recycle, was an obvious next step for Deadly Ponies in our ambition to become zero waste certified. Watch the video to find out more.
"We’ve always been very strong on repairing our bags to give them the longest life cycle possible, but in some instances they’ve lived a full life."
"We wanted to find a way to incorporate them into a new product or item for people to enjoy and love for years to come." - Liam, Creative Director.
To find out more about the Recycle process, read here.