Our Mission

Our Mission

Our mission is to be the world's most responsible handbag brand.

Boutique manufacturing and ethical sourcing are the core of our ethos as a responsible brand. Our vision is to be transparent, considered, accountable and innovative across everything we do to continually reduce our environmental impact. 

A NOTE FROM OUR DIRECTORS

A NOTE FROM OUR DIRECTORS

With the environmental impact of the fashion industry at the forefront of minds, Deadly Ponies must find ways to evolve and lead the inevitable change. Boutique manufacturing and ethical sourcing is at the core of our ethos, now more than ever. But we must be prepared to go a step further. The next decade will challenge all of us to justify our impact on this planet.

With that, we have been working behind the scenes over the last few years to drive the evolution of the fashion industry from our small corner of the world. With that has come considerable adjustments to our ‘standard’ practice and an unwelding belief that we can be better. We appreciate that we still have a long way to go, but we have learnt that to truly change, we must be open and honest in all that we do. The concept of sustainability is an unending journey.

There will always be more that we can do. But sustainability can be nothing more than green-washing without first achieving the most important step: Transparency. This online hub provides complete openness about our products, our people, and our processes, and we look forward to sharing our ongoing sustainability journey with you. 

- Steve Boyd and Liam Bowden, Deadly Ponies Founders and Directors

CORE VALUES

CORE VALUES

As we look to the future, operating as a responsible business is intrinsic to who we are; across every aspect of our work. We live, create and innovate with three key values at front of mind; family, creativity and integrity. 

CIRCULARITY

CIRCULARITY

We are firm believers that fashion should be circular. We've closed the loop in our product lifecycle, ensuring each item can be recycled, repurposed and re-loved time and time again.