Our mission is to be the world's most responsible handbag brand.
Boutique manufacturing and ethical sourcing are the core of our ethos as a responsible brand. Our vision is to be transparent, considered, accountable and innovative across everything we do to continually reduce our environmental impact.
A NOTE FROM OUR DIRECTORS
With the environmental impact of the fashion industry at the forefront of minds, Deadly Ponies must find ways to evolve and lead the inevitable change. Boutique manufacturing and ethical sourcing is at the core of our ethos, now more than ever. But we must be prepared to go a step further. The next decade will challenge all of us to justify our impact on this planet.
With that, we have been working behind the scenes over the last few years to drive the evolution of the fashion industry from our small corner of the world. With that has come considerable adjustments to our ‘standard’ practice and an unwelding belief that we can be better. We appreciate that we still have a long way to go, but we have learnt that to truly change, we must be open and honest in all that we do. The concept of sustainability is an unending journey.
There will always be more that we can do. But sustainability can be nothing more than green-washing without first achieving the most important step: Transparency. This online hub provides complete openness about our products, our people, and our processes, and we look forward to sharing our ongoing sustainability journey with you.
- Steve Boyd and Liam Bowden, Deadly Ponies Founders and Directors
As we look to the future, operating as a responsible business is intrinsic to who we are; across every aspect of our work. We live, create and innovate with three key values at front of mind; family, creativity and integrity.
We see our community as family. We look out for, and take care of each other, treating each and every person with kindness and respect - from our retail team, atelier artisans, and HQ members, extending to our much-loved customers. With family values ingrained across our business, we act with care at every step.
To be a sustainably responsible business, we must be creative in every aspect of our operations - not just in our design. Constantly on the hunt for new, better ways to work and produce our goods is always our number one priority, bringing creativity and fresh perspectives to reignite the leather industry worldwide.
As one of our three values, integrity is the reason we don’t just want to be an ethical or sustainable brand - but a transparent one. We believe that the fashion industry in itself can never be perfect, however, we strive for continual progress through integrity and total transparency about our actions and endeavours to give back to the planet, rather than taking more from it.
We are firm believers that fashion should be circular. We've closed the loop in our product lifecycle, ensuring each item can be recycled, repurposed and re-loved time and time again.