Our commitment is to be transparent, considered, accountable and innovative across everything we do. 

Our Vision

04.1 Our People

Deadly Ponies is a Living Wage Certified employer. Our goal is to ensure fair and ethical working conditions, fair pay, and equal rights across our business, including our atelier, stores and head office. In line with Goal 8 of the UN Sustainable development goals, we aim for 100% of our suppliers to sign our Code of Conduct by the end of 2021 - ensuring the protection of workers and providing a safe and healthy working environment. We have an ongoing commitment to celebrating diversity, inclusion & equality across our business, and in 2020 we implemented a diversity and inclusion policy to ensure those values are upheld and reflected across our business.

Our People

04.2 Circularity

Every single component has been designed to achieve zero-waste and make our product life-cycle completely circular. If your product is at end-of-life then you can return it to us for recycling through our in-store amnesty programme. Lifecycle Management is a core ethos at Deadly Ponies. For bags that have lived a full life, we ask you to actively choose to recycle them with us, rather than sending them to landfill. 

To extend the life of your piece, we recommend regularly caring and nourishing your bag. Discover our care kit and care guide.


04.3 Our Planet

To be truly circular, and minimise our environmental impact, we intend to be zero-waste certified by the end of 2023 - this means working with high quality, ethical materials that we can rework, repurpose or recycle without leaving a lasting impact on the environment. Climate action is an ever-expanding issue and one that we want to do our part to tackle. We are currently working towards B Corp certification, and aim to achieve this by the end of 2022. 

Our Planet

04.4 Charity Partners

We aim to donate a portion of our profits  to our chosen charity partners annually, to provide further enrichment to our communities in both New Zealand and Thailand. We continue to support our New Zealand charity partners (RainbowYOUTH, Dress for Success and Sustainable Coastlines) and other smaller community organisations. Our local community also extends to our Thailand family, where we have chosen to work alongside the Baan Dek Foundation who support women with young families to develop skills and find employment. 

Charity Partners

04.5 Packaging

All our packaging has been custom-designed with the utmost quality, and are 100% recyclable. Our online boxes and shopping bags are designed using eco-dyes, FSC certified paper and cardboard, and absolutely no plastic. This degree of care extends to our inward goods, as well as our retail packaging, meaning that product arriving from the factories is packaged in recyclable soft-plastics and packaged in re-usable and recyclable cartons. Our cotton dust bags are crafted from AZO free dyes and inks. 


04.6 Local Art

Our collections explore the intersection of art and fashion; drawing inspiration not only internationally, but heavily from our local art community. We work closely with up and coming artists here in New Zealand through commissioning works, supporting the Auckland Art Fair, our ‘Meet the Maker’ content series, and curating beautiful pieces in our stores.

Deadly Ponies’ commitment to our local art community is on the back of a long-held love of art by Liam and Steve over the 15 year history of our company, and continues to be a core focus to foster further. View our current local inspiration here via our digital art gallery.

Local Art

04.7 Shipping

Being a global business; shipping and freight play a significant role in our overall carbon footprint, an impact we try to mitigate at every opportunity. We choose sea freight wherever possible, and build this into our seasonal timelines to accommodate longer shipping times from our factories. On average, sea freight uses 97% less carbon for the same journey, so it is a significant contributor in reducing our carbon footprint. We actively choose to engage with third party shipping and delivery partners who have sustainable practices and protocols in place. While we are already Carbon-Zero certified, in a bid to deliver even greater transparency, we are working on a specific code of conduct for our shipping partners, and aim to roll this out in 2022.