Planet

Planet

We wish to tread lightly on our planet, crafting our pieces for longevity - surpassing seasonal trends. Looking at our production and design through a considered lens, we aim to be the world's best boutique handbag manufacturer, leaving the planet in a better place than we found it. 

WHY LEATHER?

WHY LEATHER?

Exclusively using ethically sourced leathers has always been integral to our values as a brand. But why do we choose leather, when there are other alternatives on the market? 

For us, it is about sustainability & longevity of our quality leathers. By sourcing ethical hides - working exclusively with hides that are a by-product of the meat industry, or natural casualties, have farm to tannery traceability, and are Leather Working Group or equivalent certification, we can ensure the quality and sustainability of our materials. While we continue to innovate and source sustainable materials, we choose leather for three key reasons: 

MATERIALS

MATERIALS

Deadly Ponies bags are handcrafted using these materials.

OUR ATELIER

OUR ATELIER

Since 2018, we have meticulously trained a team of 30 artisans in Chiang Mai, Thailand to continue our history and penchant for craftsmanship - directly controlling our impact on our planet. Our purpose-built atelier officially opened in early 2020 where our small team handcraft the majority of our products, with a vision to transfer 100% of our collection into the facility over the next year. To further minimise our environmental impact, our goal is to become zero-waste certified by 2022, and run on 100% renewable energy through solar panel installation and our bio-fuel reactor - with the mulch from the reactor then used to enrich our onsite orchard, and energy captured used to fuel our onsite kitchen. This is a significant step for Deadly Ponies to take our environmental efforts even further - staying true to our vision and further defining our commitment to building kindness through creativity. 

Not only reducing our own environmental footprint, but Mr Atelier allows us complete management over our manufacturing and supply chain, this means that we can innovate more, and continue to produce limited quantities, all while maintaining the boutique quality you love. Not one to keep a good thing to ourselves, we are now offering our boutique and transparent manufacturing to other like-minded businesses in a bid to support sustainable change in our local fashion industry. We are pleased to now be crafting leather goods for a number of other Australasian brands.

PACKAGING

PACKAGING

Packaging was always a difficult one to control while we weren’t manufacturing our own product - at the mercy of production restrictions and factory policies, plastic became inescapable. Since building our atelier, it has been our mission to eliminate plastic packaging from our products, and we are currently on track to achieve this across our collections, in line with our zero-waste goal by 2022. 

While our packaging and signature gift boxes have been custom-designed with the utmost quality, they are not 100% recyclable. This is something we are excited to have in review at the moment; designing a new solution using eco-dyes, FSC certified paper and cardboard, and absolutely no plastic - all whilst having the same luxurious finish. In the final stages of development, we hope to roll-out our beautiful new packaging by 2021. 

The next step in our packaging journey is to move to biodegradable courier labels - ensuring that no part of our packaging leaves a trace. We are currently working on a few alternatives with local suppliers, and are excited to introduce these in the next 12 months.

To protect our pieces, our dust bags are crafted from AZO free dyes and inks, and are made from cotton in our iconic Deadly Ponies’ purple. To further extend the life of your bag, we recommend storing out of direct light in the dust bag provided when not in use.

SHIPPING

SHIPPING

Being a global (albeit small) business; shipping and freight play a significant role in our overall carbon footprint, and is one that we try to mitigate at all opportunities. 

Sea freight vs air freight. As we are firm believers in slow fashion, this also comes down to our preferred shipping speed - good things are worth the wait in our eyes. We choose sea freight in the first instance and wherever possible, and build this into our seasonal timelines to accommodate longer shipping times from our Atelier. On average, sea freight uses 97% less carbon for the same journey, so is a significant contributor to reduce our carbon footprint. 

We actively choose to engage with third party shipping and delivery partners who have sustainable practices and protocols in place, in alignment with our own values. In a bid to ensure further transparency, we are currently working on a code of conduct for our shipping partners to increase our visibility, and aim to roll this out by 2021.