As a core value of who we are, family is integral across our business. We consider our wider community as an extension to our family and are proud to support a number of community initiatives close to our heart. For us, responsible business goes beyond the environment and ensures that we leave the planet - and our people, in a better place than we started.
With the opening of our own atelier in 2020, we wanted to create change by supporting our makers within our Thailand community and pledged to donate at least 1% of profits to our 2020 charity partner, Baan Dek Foundation, whose aim is to enrich and foster children’s access to education, wellness and safety in Thailand. In addition to this, we offer our atelier staff an additional day’s annual leave to participate in community activities with Baan Dek each year. Find out more about Baan Dek here.
Locally in New Zealand, we pledge to donate 10% from our inaugural Recycle initiative each year to a selected charity partner. Our 2020 charity partner is Dress for Success, empowering women to return to the workforce and become financially independent - utilising the support of the fashion industry for good. Find out more about Dress for Success here.
In addition to this, we'll be supporting local organisation, RainbowYOUTH New Zealand through fundraising, clothing drives and localised support. An organisation close to our heart, Rainbow Youth aim to provide a safe space for queer, gender diverse, takatāpui & intersex youth, their friends, whānau and wider communities in order to ensure that New Zealand is a place where all young people can thrive. Find out more about RainbowYOUTH here.
Our collections explore the intersection of art and fashion; drawing inspiration not only internationally, but heavily from our local art community. We work closely with up and coming artists here in New Zealand through commissioning works, supporting the Auckland Art Fair, our ‘Meet the Maker’ content series, and curating beautifully crafted, locally made pieces in our own stores. These works can be seen across our limited edition packaging, commissioned window displays, and most recently with our Recycle Solid Brass Hand - part of our Recycle collection and designed with artist, Hannah Valentine.
Deadly Ponies’ commitment to our local art community is on the back of a long-held love of art by our Founders and Directors, Liam and Steve, over the 15 year history of our company and continues to be a core focus to foster further. View our current local inspiration here via our digital art gallery.
Installation (pictured) by Hannah Valentine.