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Our Story

Founded in 2005, Deadly Ponies is a New Zealand based, internationally renowned, leather accessories brand that challenges traditional notions of design. It is a brand synonymous with artisanal quality, sumptuous materials and a unique design aesthetic that is forever pushing creative boundaries.

A commitment to beautifully soft, ethically and locally-sourced leathers are crucial to the Deadly Ponies success story - one that sees the brand in the arms of a long list of notable fans.

Deadly Ponies has flagship boutiques in Auckland and Wellington, with stockists globally.

 

OUR FOUNDER

Deadly Ponies is the brainchild of celebrated New Zealand designer Liam Bowden.  With Bowden at the helm, Deadly Ponies has moved beyond the traditional notion of luxury, and has carved a distinctive position of its own, redefining the contemporary woman.

Bowden began making one-off leather pieces and jewellery in his garage. Self-taught in pattern construction, sewing and finishing, his skills have grown organically, creating a product that harmoniously blurs the lines between high fashion, form and function.

Beginning at a time when local leather manufacturers were closing their doors, Bowden was confident that customers respected and desired local, quality products. He was determined to reinvigorate the industry, buying up machinery and creating an in-house production team to bring his vision to life. Thirteen years on local production remains a central pillar of Liam's vision and is supported by our production partners from all over the world. 

The unique moniker is bourne from this story. His self-taught construction techniques reflected the grunge aesthetic at the root of the brand and the name stuck. Today, it remains a fitting tribute to a brand that is as fierce as it is graceful.

 

Liam Bowden

Liam Bowden