OUR COMMUNITY
Not willing to compromise on our values, we work closely with select suppliers across the world to craft the highest quality, sustainably-sourced and ethical materials our customers know and love.
Living Wage
Deadly Ponies is a Living Wage Certified employer. Our goal is to ensure fair and ethical working conditions, fair pay, and equal rights across our business, including our atelier, stores and head office.
Sustainable Business Network
The Sustainable Business Network (SBN) is a business-to-business organisation, dedicated to creating a circular economy. They take innovative sustainability practices from around the world, and lead action within Aotearoa.
How do they work?
By working with hundreds of progressive organisations, the SBN is able to collaborate on solutions to some of the largest environmental issues within New Zealand. These solutions are then shared and celebrated throughout the wider community, encouraging mainstream thinking for a greater impact. The SBN builds sustainable business capabilities by providing training, advice and resources, they also help foster partnerships and connections between organisations, promoting sustainable supply chains.
The Leather Working Group
Since October 2021, Deadly Ponies has been a proud member of the Leather Working Group. The Leather Working Group (LWG) is a not-for-profit organisation responsible for the world's leading environmental certification in the leather manufacturing industry.
How do they work?
The LWG audits manufacturing facilities based on their environmental compliance and performance capabilities. They aim to improve the leather manufacturing industry by aligning environmental priorities, promoting best practices, and providing guidelines for continual improvement.
Scholarships: Metro Scholarship
Here at Deadly Ponies, we have a passion for creating opportunities for new talent and celebrating local artistry; our partnership with Metro Magazine, now in its second year, seeks to amplify the voice of a fresh literary talent. With more opportunities than ever for people to post their thoughts and opinions, but fewer opportunities to work at a longer length with publishing support, we're proud to offer the Deadly Ponies + Metro Journalism Scholarship, which sees the winner receive editorial support to write an article to be printed in Metro magazine. You can read about last year’s winner here.
Partnerships: Auckland Writers Festival
With our shared love for the arts and poetry, we were thrilled to be a partner of the Auckland Writers Festival for 2022. This partnership included the support of the 'Intergenerational Play: Ireland, Kennedy, Tibble.' which saw three generations of talented poets come together to discuss literary influences, and inheritances. Captivated by homegrown perspectives, our Creative Director, Liam Bowden, has extended this support to the latest iteration of our poetry ribbons, part of our bespoke gift-wrapping experience, which presents a moment to pause and reflect.
Charitable Partnerships
We aim to donate a portion of our profits to our chosen charity partners annually, to provide further enrichment to our local community.
Rainbow Youth
It is with pride that we share our support for RainbowYOUTH NZ, a cause that is very close to our hearts. As partners in life and business, Deadly Ponies Founders, Steve and Liam, began working with RainbowYOUTH in 2020 and felt that this partnership was the perfect alignment. Together with RainbowYOUTH, we hope to encourage positive conversation around diversity and inclusion, building a safe space for our young people.
Sustainable Coastlines
Sustainable Coastlines is a New Zealand charity that exists to connect people to nature and inspire change. We’re proud to be a partner, donating 10% of every purchase from our Recycle Collection to the charitable trust, supporting large-scale clean-up events, educational programmes, public awareness campaigns, catchment-based freshwater restoration, and citizen science environmental monitoring activities.
Antarctic Science Foundation
Our final capsule for Fall Winter 22 celebrated intrepid historical photographer and explorer, Frank Hurley. Leading us on an incredible journey throughout the winter season, it felt only fitting to honour him, and the wonderland of Antarctica. We are proud to support the Antarctic Science Foundation, donating 100% of the profits from the sales of our Mr Emperor and Emperor Charm to penguin research, which monitors how penguins will adapt to climate change.
Local Art
Our collections explore the intersection of art and fashion; drawing inspiration not only internationally, but heavily from our local art community. We work closely with up and coming artists here in New Zealand through commissioning works, supporting the Auckland Art Fair, our ‘Meet the Maker’ content series, and curating beautiful pieces in our stores.
Deadly Ponies’ commitment to our local art community is on the back of a long-held love of art by Liam and Steve over the 15 year history of our company, and continues to be a core focus to foster further. View our current local inspiration via our digital art gallery.
Our Vision
01 OUR VISION Deadly Ponies is committed to being transparent, considered, accountable and...
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Our Materials
02 OUR MATERIALS Not willing to compromise on our values, we work closely...
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Our Impact
03 OUR IMPACT Creating a responsible business is an ever-evolving journey, but we...
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Our Manufacturing
04 OUR MANUFACTURING Our pieces are timeless, made to be cherished for years...
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Considered Edit
06 CONSIDERED EDIT Deadly Ponies is unwilling to compromise on our transparency values, we...
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