REDUCE, REUSE, RECYCLE

Materials

In our continual mission to be more circular and achieve our zero-waste goal, our Recycle Programme initiative is aimed at taking total ownership of our products for their entire lifecycle.

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Deadly Ponies aims to be zero-waste certified by the end of FY24. In our continual mission to be more circular and achieve our zero-waste goal, our Recycle Programme initiative is aimed at taking total ownership of our products for their entire lifecycle.

Deadly Ponies began with our Creative Director, Liam Bowden, taking scraps from tannery off-cuts to create his very first designs, an ethos ingrained in our practices today. Our ongoing Recycle Programme - a poetic nod to our early days, draws on that inspiration to form a collection of coveted, recycled pieces. 

With an existing focus on repairing our bags to extend their lifecycle, we know there comes a time when they are ready for their next journey. For bags that have lived a full life, we want to repurpose them - to enjoy and love for years to come, rather than being sent to landfill. 

Deadly Ponies’ ethically sourced, high-quality leathers are tanned without harmful chemicals, and our hardware is 100% recyclable brass, meaning that our leather can be refurbished, and our brass melted down to form new products.

As part of our Recycle Programme, we also use our factories' leather offcuts to close the loop on any excess waste in the production process. As a reward for being part of this journey and recycling your Deadly Ponies bags with us, you will receive a $50 voucher to use towards your next purchase. We will accept an amnesty on all preloved Deadly Ponies products, however, they must be in a usable condition and only bags qualify for a gift voucher.

HOW DOES IT WORK?

STEP ONE - RECYCLE: You can recycle your pre-loved bag via our in-store amnesty or online by contacting our support team here, filling out your details, and specifying that it is a ‘Recycle Return’, our team will then get in touch to confirm the next steps for your Deadly Ponies bag. 

STEP TWO - REDEEM: Once your Recycle Return has been processed you will receive a $50 gift voucher that can be redeemed in-store or used online towards your next purchase.  

STEP THREE - RE-ISSUE: Your Recycle Return will be used for our annual recycle collection - exclusive to Deadly Ponies, curated with local artisans, and handcrafted at our atelier. Keep an eye out

WHAT’S INVOLVED?

Using quality materials has always been essential to us. Brass hardware, for example, is one of the few metals that can be melted down and reused again and again without compromising its composition - all while utilising one of the most energy-efficient methods to do so. Our ethically sourced, high-quality leathers are tanned without harmful chemicals, meaning that they can be refurbished, cut and stitched to form new products easily by our makers. 

And that’s what this project is really about, celebrating not only the leather and the history of the products that we’ve made but also the craftsmanship of our atelier in reducing our environmental impact

How do I drop off my bag in-store? 

Bring your pre-loved Deadly Ponies items to any of our Deadly Ponies stores and drop them into our amnesty bag. Our team will then take your details to join the initiative and issue your $50 Deadly Ponies gift card in exchange. Please note, we will not accept donations through our stockists at this stage. 

How do I send back my bag online? 

Head to our contact page, and fill out your details, specifying that it is a ‘Recycle Return’ in the message field. Our team will then be in contact with you to coordinate the return and to receive your $50 Deadly Ponies gift card. Please note at this stage you will be responsible for the return of the item, and tracking the parcel. 

WHAT CAN I RECYCLE?

You can donate any Deadly Ponies goods, including scarves, wallets and belts. Bag donations will receive a $50 Deadly Ponies gift card, redeemable online or at Deadly Ponies’ stores. What happens if my item isn’t accepted? We will accept all scarves, wallets and bags in reasonable condition. Any goods that we cannot use as part of the collection will be donated to our chosen charity partner.When can I use my gift card? If you donate in-store, you will receive a physical gift card immediately, redeemable in any Deadly Ponies store or online, valid for 12 months from the date of issue. If you return your item online, once we have received the product, you will receive a digital gift card for your bag via email, redeemable online or in Deadly Ponies’ stores. 

RECYCLE COLLECTION

Our highly-coveted, annual Recycle Collection repurposes vibrant leather off-cuts into delightful keepsakes and accessories.

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HELLO QUEENSTOWN

CULTURE

Deadly Ponies rides into Queenstown, thrilled to open the doors to our first South Island store.

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Hailing from Tāmaki Makaurau, with four existing stores in New Zealand, and major stockists across New Zealand and Australia, we're thrilled to announce the arrival of Deadly Ponies' first South Island store, located in the heart of Queenstown.

Deadly Ponies signature leather accessories fit in effortlessly amongst the local captivating artworks within our new space. Showcasing several renowned New Zealand artists, Deadly Ponies Founder, Steve Boyd, is proud to display an original 1950s watercolour by his late grandfather, Douglas Badcock, a celebrated Queenstown painter. The store also features a custom New Zealand wool rug developed especially for the store by Anoushka Akel.

“Each Deadly Ponies store is curated to reflect our passion for the arts, showcasing works and collector's pieces from around the world. I have always been drawn to Anoushka’s art, so was very excited to work with her on this project reinterpreting a piece from our private collection. Other notable features within this store include; Santa & Cole light fittings from Spain and a custom ottoman, handcrafted in Deadly Ponies signatureCalf Nappa leather.”


Founder and Creative Director, Liam Bowden

<p>Anoushka Akel, Wool rug</p>

Anoushka Akel, Wool rug

To mark this opening, we've paid homage to the Mountaineer Hotel, the original building foundation upon which our new store stands.

Designed in collaboration with London-based Graphic Designer, Paul Berges, Deadly Ponies’ new Mountaineer Blanket is a handcrafted blend of wool and cashmere, created to resemble a vintage Woolmark care label, and available in colourways, Shortbread and Amethyst.

<p>Mountaineer Blanket, shortbread</p>

Mountaineer Blanket, shortbread

“We wanted to showcase Deadly Ponies’ craftsmanship and creativity through a fun project, working on something entirely new for us as a brand. 

The iconic Mountaineer Hotel has been around since the 1900s, and we’re excited to pay tribute to its history by creating a piece that feels nostalgic, but also super luxurious and limited.”

A trove of treasures and textures, we can't wait to invite you inside.Deadly Ponies Queenstown can be found at Mountaineer Building, Corner of Beach Street & Rees Street, Queenstown.

Ronald McDonald House Charities® NEW ZEALAND

CHRISTMAS KARMA

We’re proud to partner with Ronald McDonald House Charities® New Zealand this festive season.

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Deadly Ponies is proud to partner with Ronald McDonald House Charities® New Zealand (RMHC® NZ) this holiday season.

At the heart of our brand lies the value of family, and RMHC® NZ provides essential care for families with children undergoing hospital treatment.

Through free accommodation, meals, and a supportive environment, they help families stay close during challenging times.

<p>Ronald McDonald House Charities® NZ</p>

Ronald McDonald House Charities® NZ

As part of our annual 12 Days of Christmas Karma social giveaway, we’re inviting our community to nominate someone deserving
of an extra-special gift this festive season. Each nominee will go into the draw to win a coveted piece from Deadly Ponies.

In the spirit of giving, Deadly Ponies will match the value of all 12 items gifted with a donation to RMHC NZ,  empowering them to continue their vital work.

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Mr Sling - Smoothie
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Mr Minimese - Indigo
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Mr Cinch Mini - Noodle Pleated

Throughout December, customers will also have the opportunity to make a meaningful donation at checkout, directly supporting this incredible New Zealand charity.

Together, we can make a real difference for families in need this Christmas.

THE MOUNTAINEER

BON VIVIANT

Deadly Ponies’ Winter ‘25 collection, Bon Vivant, is inspired by the works of Francis Bacon, one of contemporary art’s most influential figures.

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<p>Mountaineer Blanket - Fern</p>

Mountaineer Blanket - Fern

<p>Mountaineer Blanket - Schist</p>

Mountaineer Blanket - Schist

As the chill sets in, the Mountaineer Blanket returns, a cosy celebration of one year in our Queenstown home, now available in earthy Fern and Schist.

Crafted from a soft wool-cashmere blend,
this season's Mountaineer Blanket reflects Queenstown’s rugged natural landscape.

<p>The Mountaineer Blanket - Schist</p>

The Mountaineer Blanket - Schist

Fern draws inspiration from Aotearoa’s native flora, while Schist speaks to the distinctive
rock formations and grounded textures.

Designed in collaboration with London-based graphic designer Paul Berges, our Mountaineer Blanket takes inspiration from a vintage Woolmark care label.

It also offers a nostalgic tribute to the historic Mountaineer Hotel building, our Queenstown home.

The Mountaineer Hotel Building – Queenstown, New Zealand.
The Mountaineer Hotel Building – Queenstown, New Zealand.

The Mountaineer Blanket is now available in all Deadly Ponies stores and at deadlyponies.com.

BON VIVANT

Introducing Deadly Ponies'
Winter '25 Collection, Bon Vivant.

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meet the maker in queenstown

spring 25

Meet the Maker in Queenstown, with founders, Liam and Steve.

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Last Thursday, we celebrated the launch of our new Spring '25 collection at our Queenstown home, joined by friends of the brand.

A celebratory evening of bubbles and conversation, honouring our Spring '25 collection and 20 years of Deadly Ponies, alongside our Queenstown team.

thorn of plenty

Introducing Deadly Ponies' Spring '25 Collection, Thorn of Plenty

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INTRODUCING SPRING '25

THORN OF PLENTY

Deadly Ponies’ 20th-anniversary collection, Thorn of Plenty, honours our legacy of discovering beauty in the unexpected.

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Designing this milestone collection allowed time to reflect on Deadly Ponies’ two-decade journey. Deadly Ponies’ Founders, Liam Bowden and Steve Boyd, described delving into the archives as “like wandering through a living garden, with wild ideas and chaos down every path.”

Inspired by the traditional Horn of Plenty, an ancient symbol of abundance and nourishment - Thorn of Plenty celebrates the rich tapestry of creative threads that define the 20-year-old brand.
The seasonal palette and textures draw from Greenvale, Steve’s family home in Geraldine. A stroll through the garden revealed intricate details that shaped the collection’s colours and materials.

The soft, yellow moss blanketing birch trees inspired the Oat colourway, available in Oat Suede, Oat Croc, and Oat Ironed Calf, alongside Birch Python.

Kale Suede evokes the lush greens of the vegetable patch, while Iceberg Croc and Iceberg Calf Nappa mirror the delicate two-tone hues of pale pumpkin skin, neither blue nor grey, but a subtle blend of both.

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Mud Calf Nappa and Radicchio Ironed Calf add richness, with Radicchio Burnished Calf Leather bringing depth and a vibrant pop of colour, marking its debut in bag styles.

THORN OF PLENTY

Introducing Deadly Ponies' Spring '25 Collection, Thorn of Plenty

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AT HOME WITH FOUNDERS OF DEADLY PONIES

Step inside Liam and Steve’s private sanctuary.

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A Home That Tells Their Story.

“Warm, layered, evolving,” is how Liam and Steve describe their home. Over the years, their style has shifted from experimental to intentional: choosing pieces that feel meaningful, sentimental, and timeless.

Art plays a central role in creating that atmosphere. A ‘Bubble’ work by close friend and artist Steve Carr brings a playful lightness to the space, while a series of Josef Albers prints — collected on a recent European trip — reflect their love of colour, form, and modernism. These pieces do more than decorate; they shape the character and comfort of their home.

It is not hard to see that their space shares a common language with Deadly Ponies’ boutiques. Both celebrate natural materials, subtle craft, and a sense of calm. Though their home is very ‘them’, the thread is clear: thoughtful, grounded, and welcoming spaces where every detail matters.

The Confluence of Design.

For Liam and Steve, design is never one-directional. Interiors influence accessories, and leatherwork deepens their appreciation for furniture, textiles, and objects

“Good design should feel inevitable — like it couldn’t have been done any other way. It’s not loud or showy, but it resonates because it delivers balance.”

Whether at home, in store, or in their Auckland studio, the details remain central: the weight of a handle, the thread of a corduroy couch, the way light moves across a surface. These quiet elements, they believe, are what shape a space — and, ultimately, tell their story.

Explore Liam & Steve's Favourites

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TWENTY YEARS IN THE MAKING.

TWENTY YEARS

This year, Deadly Ponies marks 20 years
of uncompromising design, celebrating
the hallmarks that define our legacy.

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To mark the occasion, Deadly Ponies  collaborated with renowned New Zealand chef Josh Emett on a stunning series of images, creatively directed by Founder,  Liam Bowden.
<h5>Solid Brass Chain in Merlot Beetroot Glaze</h5>
Solid Brass Chain in Merlot Beetroot Glaze

“Collaboration was key for our 20-year hardware campaign. We wanted to work with someone creative and experimental, who could transform something simple into art, bringing a new lens to our hallmarks,” says Liam.

Gunmetal Brass Clicker on bed of Lion's Mane Mushrooms.
Gunmetal Brass Clicker on bed of Lion's Mane Mushrooms.

The results are a feast for the eyes - a visual dialogue between food and fashion, where Deadly Ponies’ signature brass hardware is reimagined as sculptural, edible pieces of art.

<h5>Solid Brass Chain in Merlot Beetroot Glaze</h5>
Solid Brass Chain in Merlot Beetroot Glaze
“For me, it’s about taking a moment to create something purely beautiful - images with no agenda, made simply for people to fall in love with.”
<h5>Solid Brass Zip Pull on bed of Salmon Roe.</h5>
Solid Brass Zip Pull on bed of Salmon Roe.

Brass hardware has been a hallmark of Deadly Ponies for 20 years,  and while many aspects of our collections evolve each season, one thing has remained constant: our hardware. “It’s more than an aesthetic signature, it reflects the DNA of Deadly Ponies, embodying longevity, quality, and sustainability.”

From one-off pieces stitched at a kitchen table in 2005, Deadly Ponies has grown into a symbol of New Zealand’s creative spirit.

<h5>Solid Brass Chain on Beetroot Custard.</h5>
Solid Brass Chain on Beetroot Custard.
Solid Brass Chain on Chargrilled Artichoke.
Solid Brass Chain on Chargrilled Artichoke.
“This 20-year campaign feels like a full-circle moment, a chance to reflect on our journey and the impact, while continuing to push our creative boundaries.”
Creative Director: Liam Bowden

Photographer: Luke Foley-Martin
Culinary Direction: Josh Emett

<h5>Solid Brass Chain on Merlot Beetroot Glaze</h5>
Solid Brass Chain on Merlot Beetroot Glaze

EXPLORE OUR HALLMARKS

This year, Deadly Ponies marks two decades of uncompromising design with a tribute to the hallmarks that define our legacy.

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Wellington:

Archive Exhibition

20 YEARS OF DEADLY PONIES

On Wednesday evening, we were proud to present a special 12-piece archive exhibition.

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Wellington, what a celebration.

As part of our 20th Anniversary celebrations and in alignment with World of Wearable Art in Wellington, on Wednesday evening, we were proud to present a special 12-piece archive exhibition, exploring the archives and the pieces that have defined our brand.

Curated by Founder and Creative Director, Liam Bowden, the capsule showcased two decades of design, innovation, and craftsmanship through some of our most iconic handbags.

“This archive exhibition was a moment to pause and reflect on 20 years of Deadly Ponies. It was nostalgic, a chance to look back at what we’ve created and how far we’ve come. Some of these designs have evolved with us from the very beginning, making it an incredibly proud moment.”

Founder and Creative Director, Liam Bowden.

The intimate exhibition offered guests a rare glimpse into the Deadly Ponies archive, highlighting the evolution of our pieces and the milestones that have shaped the brand’s journey over the past 20 years.

A truly memorable celebration of heritage, creativity, and 20 years of Deadly Ponies design.

Explore our Hallmarks

20 years in the making, a collection that defines Deadly Ponies.

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Twenty Years,
Our Journey

OUR FOUNDERS

Twenty years in the making.

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Deadly Ponies was born in a small Auckland garage, where a single handcrafted leather design became the first of many. That piece marked the beginning of a twenty-year journey, shaped by creativity, innovation,
and craft.
In just a few short years, Deadly Ponies found its way into New Zealand boutiques, quietly gaining recognition for one-off designs.

By 2010, we had crossed the Tasman, and later, David Jones welcomed Deadly Ponies as an international stockist.

Our first flagship opened in Ponsonby in 2014, inside a former glass-blowing studio - a unique space with its own creative story to tell.

Stores soon followed in Newmarket, Britomart, and Wellington, each one bringing the collections to life and helping shape a refined approach to interiors that remains part of our brand’s DNA.
A playful chapter unfolded in 2017 with the global launch of My Little Pony x Deadly Ponies.

A collaboration that balanced distinct design with cultural relevance, and reached new audiences worldwide.

Innovation has always been at the heart of Deadly Ponies. In 2020, the first Recycle collection was introduced, transforming offcuts into new creations.

That same year, a partnership with the Josef and Anni Albers Foundation paid tribute to pioneering textile artist Anni Albers, and by 2022, footwear had joined the line-up - crafted with the same considered approach that defines every Deadly Ponies piece.
The journey continued south in 2024, with the opening of our first South Island flagship in Queenstown.

That same year, Deadly Ponies achieved B Corp Certification - a milestone reflecting a long-standing commitment to both people and planet.

Now, in 2025, we celebrate twenty years - a moment of reflection, and ambition. It marks not only where we have been, but where we are headed. As we step into our third decade, bold new designs, limited-edition collaborations, and thoughtful innovation lie ahead, just as they have since the very first stitch.

“Our next chapter is about refining and deepening what defines Deadly Ponies. It’s not about growth for growth’s sake. Every decision - from design to craft, from product to experience - is considered and intentional. This chapter is about carrying our heritage into a thoughtful future.”

Liam Bowden, Founder & Creative Director.

DISCOVER YOUR DP ICON

Whether it’s the sculptural shape of Mr Siamese, the modern femininity of Mr Penny Pouchette, or the bold charm of Mr Gator, explore our full collection of leather bags and find the piece that reflects your style, and your story.

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20 years,
20 images

a visual journey

A visual journey through Deadly Ponies' twenty-year legacy.

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Twenty Years in the Making.

This year, Deadly Ponies marks two decades
of uncompromising design with a tribute
to the hallmarks that define our legacy.

In celebration, we present a special photographic collaboration with renowned New Zealand chef Josh Emett - a visual dialogue between food and fashion, where our signature hardware is reimagined as sculptural, edible art.

Below rests a series of images celebrating twenty years of creativity and craft. They serve up a nostalgic look at some of Deadly Ponies’ most iconic campaigns.

These moments are a tribute to our evolution - from one-off pieces stitched at a kitchen table to an enduring symbol of New Zealand’s artistic spirit.

First cooked up in a Mt Albert garage,
Deadly Ponies’ journey is a feast for the eyes. 

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Patchworked by hand in a Mt Albert garage,
2005 marked the beginning of Deadly Ponies.
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Early experiments in 2006 included zebra
print, dip-dye, and the first Fill N Zip.
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Mr Chaingang’s first strap was created
in 2007 from woven leather belts.

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Mr Stomper features in the shipping
yards of Wynyard Quarter.
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Jane joined the team in 2009 and featured
in this iconic Mr Leopard campaign.
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Mr Cub made his debut in 2010 and was
later defined by his signature chain.

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Studio life in 2011 relied on pinboards,
string, and analogue sketches.
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In 2012, Mr Cub Chain launched alongside
our first Ponsonby boutique.
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Crocoscope was an exploration into
new prints and textures.

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Mr Clamshell was introduced in 2014,
inspired by deep-sea forms.
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The release of the Zorro and our first
Men’s collection.
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One of our rarest and most coveted pieces,
Mr Arbour Knot.

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The My Little Pony collaboration brought
childhood nostalgia to life in 2017.
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Transparent was launched in 2018,
and debuted at Australian Fashion Week.
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The Bread Man - featuring Mr Monkey -
shot in collaboration with Daily Bread.

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A study in craftsmanship, the Crush Tote Mini
in Lizard-embossed leather.
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Cardboard couture and the expansion
of our travel collection.
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Our first step into footwear began
in 2022 with the iconic Rider Boot.

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In 2024, the Cinch family brought pleated leather to the fore.
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A tribute to our past, reimagined for today: the new Mr Mini Miro, 2025.

Spring 25

Explore Deadly Ponies' Spring 25' Collection, Thorn of Plenty.

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Dan Arps x Deadly Ponies

20 years

Introducing our debut candles:
Deadly and Ponies.

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This year, Deadly Ponies turns 20, and to mark the milestone, we’ve ventured into an entirely new realm: scent.

Our debut candles, Deadly and Ponies, extend our journey beyond leather and into the home. Hand-poured in natural soy wax, each limited-edition candle is housed in a custom ceramic vessel designed by acclaimed New Zealand artist Dan Arps. Known for his sculptural practice, Arps brings tactility, artistry, and a sense of the unexpected to the collaboration.

Deadly appears in reflective metallic silver, while Ponies is presented in soft muted pink, a striking duo that embodies the dual spirit of Deadly Ponies.

“Twenty years felt like the perfect moment to explore scent as part of the Deadly Ponies world,” says Founder and Creative Director Liam Bowden.

“Much like leather, candles engage the senses through touch, sight, and smell, and the vessels themselves are designed to be treasured long after the wax has burned away.”

Deadly is moody and grounded, combining resinous rockrose, smoky oud, and earthy patchouli. Its rich, lingering aroma recalls the oak interiors of our stores and the distinct leather textures that have defined our brand for two decades.

Ponies, in contrast, is playful and luminous: bright bergamot and wild geranium open the scent, while soft tonka bean, native pāhautea, and glowing amber bring warmth and depth, evoking blooming flowers, sunlit leather, and the ease of summer.

The vessels are ceramic, finished in bespoke glazes that reference Arps’ practice.

Each vessel bares Dan Arps’ handwritten signature on the base, transforming it from a candle into a limited-edition work of art.

Deadly and Ponies are presented in custom packaging featuring Arps’ original drawings, adding another layer of artistry to the collaboration.

Available exclusively at deadlyponies.com and in all Deadly Ponies stores.

NEW ARRIVALS

Discover our new debut candles: Deadly and Ponies

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DAN ARPS X
DEADLY PONIES

20 YEARS

Introducing our debut candles:
Deadly and Ponies.

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This year, Deadly Ponies turns 20, and to
mark the milestone, we’ve ventured into an entirely new realm: scent.

Our debut candles, Deadly and Ponies, extend our journey beyond leather and into the home. Hand-poured in natural soy wax, each limited-edition candle is housed in a custom ceramic vessel designed by acclaimed New Zealand artist Dan Arps. Known for his sculptural practice, Dan brings tactility, artistry, and a sense of the unexpected to the collaboration.

Deadly appears in reflective metallic silver, while Ponies is presented in soft muted pink, a striking duo that embodies the dual spirit of Deadly Ponies.

“Twenty years felt like the perfect moment to explore scent as part of the Deadly Ponies world,” says Founder and Creative Director Liam Bowden.

“Much like leather, candles engage the senses through touch, sight, and smell, and the vessels themselves are designed to be treasured long after the wax has burned away.”

Rather than glass, the vessels are ceramic, finished in bespoke glazes that reference Arps’ practice.

Each vessel bares Dan Arps’ handwritten signature on the base, transforming it from a candle into a limited-edition work of art. Deadly and Ponies are presented in custom packaging featuring Arps’ original drawings, adding another layer of artistry to the collaboration.

Deadly is moody and grounded, combining resinous rockrose, smoky oud, and earthy patchouli. Its rich, lingering aroma recalls the oak interiors of our stores and the distinct leather textures that have defined the brand for two decades.

Ponies, in contrast, is playful and luminous: bright bergamot and wild geranium open the scent, while soft tonka bean, native pāhautea, and glowing amber bring warmth and depth, evoking blooming flowers, sunlit leather, and the ease of summer.

“Twenty years felt like the perfect moment to explore scent as part of the Deadly Ponies world,” says Founder and Creative Director Liam Bowden.

“Much like leather, candles engage the senses through touch, sight, and smell, and the vessels themselves are designed to be treasured long after the wax has burned away.”

NEW ARRIVALS

Discover our new debut candles: Deadly and Ponies.

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INTRODUCING
RESORT '25

MR AFTER MR

Deadly Ponies’ Resort Collection,
Mr After Mr, draws inspiration from the speculative worlds of Dougal Dixon.

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MR FOLDABIT - DRIFTWOOD
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MR SIAMESE - GINGERBREAD SUEDE
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MR LEOPARD - MARMALADE SUEDE
For Resort ’25, Deadly Ponies turns its gaze forward. Mr After Mr draws inspiration from the speculative worlds of Dougal Dixon’s Man After Man — visionary works that imagine life millions of years from now.

In these imagined futures, evolution continues beyond humanity, giving rise to surreal creatures like flying monkeys (“flunkeys”), Gigantelopes, and Surfbats.

At its heart, Mr After Mr explores this same sense of transformation, an ongoing evolution of form, texture, and tone.

“I was fascinated by the idea of what comes next,” says Creative Director Liam Bowden.

“Dougal Dixon’s worlds feel both alien and familiar; that tension between nature and imagination became a space we wanted to explore through material and craftsmanship.”
The collection’s palette reflects this duality - grounded in the organic, yet reaching for the unexpected.

Ziger Calf Hair, a zebra-tiger hybrid, nods to Dixon’s fantastical species, while Black Crocotile offers a structured croc texture with a futuristic edge. Kina Croc, in pale green-grey, recalls the sun-bleached shell of a Kina, balancing delicacy and strength.

Buttery Calf Nappa returns in soft, nature-inspired hues, Kina (a subtle green), Straw (a warm beige-yellow), and Ink (a deep, reflective blue).

Ironed Calf appears in Driftwood, an earthy mid-brown, while Carrot Calf Suede adds a vivid, energetic contrast.

Completing the story, the beloved Rush capsule returns for summer, its Natural raffia weave finished with Oat Calf Nappa trim, embodying the collection’s interplay between structure and spontaneity.

With Mr After Mr, Deadly Ponies continues its exploration of transformation, where evolution, imagination, and craftsmanship converge in forms both familiar and entirely new.

MR AFTER MR

Introducing Deadly Ponies' Resort '25 Collection, Mr After Mr.

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IN CONVERSATION: JARED LOCKHART

COMMUNITY

Jared Lockhart Landscape Designer,
Photography by David Straight.

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As spring unfolds, the garden behind our Ponsonby flagship comes into bloom. Tasked with transforming a once-covered courtyard, landscape designer Jared Lockhart has created a space that feels calm, crafted, 
and quietly alive.

We sat down with Jared to learn more about his design process, and explore how our Ponsonby garden - much like a Deadly Ponies piece - celebrates both texture and time.

You began your career in London, spending eight years with Jinny Blom Landscape Design before returning to New Zealand to start your own studio. How did that time overseas shape the way you approach design now?

“I owe my landscaping career to Jinny, 
and my time working in Europe with her shaped everything we do now - from how we design to how we go about building gardens.”
What was it about the Deadly Ponies project that first caught 
your interest? Can you take us back to your first impressions 
of the Ponsonby site and what drew you in creatively?

“Originally, the courtyard had a building covering most of it. Even so, it was obvious the site had been well used in a sort of chaotic but productive way over many years. It was also the first time I was introduced to the Deadly Ponies brand, and I immediately saw how deeply craft-based their work was. From there, I joined the dots quite quickly. 
I had a clear sense of what the garden should feel like from that very first visit.”

When designing the Ponsonby garden, 
were there certain materials or plants that helped connect the space to the building and the brand?

“I wanted to use brick paving almost immediately and felt that the herringbone pattern would resonate with the brand’s sense of craft. The challenge was finding good bricks in NZ that were available - once I did, their red tone set the palette for the planting. I chose perennials with burgundy undertones to complement the bricks and introduced evergreen topiary forms to anchor the garden and provide interest through winter, when much of the perennial planting lies dormant.”

Creativity means different things to different people, what does it mean 
to you in landscape design?

“For me, creativity in landscape design 
is about understanding the site and the 
clients well enough to do the right thing.”

New Zealand’s landscape has its own rhythm and texture. How does working within that environment shape your ideas?

“I think we use the landscape differently 
in New Zealand. We like to inhabit it to 
be part of it, rather than treating it as something purely visual. That desire for interaction gives the land a function, and it fundamentally influences how we design.”

If you could describe your approach to landscape design in three words, what would they be — and why?

“Ordered, appropriate, and quiet.”
And finally, when you walk through a garden and feel that it’s truly — working that it feels right — what tells you that? What does beauty mean to you in a landscape?


“We spend so long building gardens and dealing with the process that it’s easy to lose sight of where it is heading. That moment of recognising the garden is truly working tends to come afterwards, when we return after some time 
has passed. We see it by how the clients use 
the garden, and how well it sits within its surroundings - it’s a success if it looks like 
it’s always been there.”

Discover new-season arrivals at 
our Ponsonby flagship, and pause for a moment in the garden behind the store...

RESORT '25

Introducing Deadly Ponies' Resort '25 Collection, Mr After Mr.

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FIRST LOOK:
FALL 26

MONSTER MAYHEM

Drawing on a whimsical palette and textures of imagined monsters and playful beings.

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MR LEOPARD IN DUNE SUEDE
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MR PENNY IN DUSK
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MR SIAMESE IN TAMARILLO

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MR VAULT TOTE MINI IN DUNE SUEDE
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ROAD RIDER IN DUNE SUEDE
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MR FOLDABIT IN TOFFEE

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MR SIAMESE IN DUSK
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MR SLING MICRO IN PORCELAIN
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MR CHOPALOPAGUS MINI IN FROG SUEDE

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MR SCURRY TOTE MIDI IN DUNE SUEDE
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MR PORTER TOTE IN TOFFEE CROC
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MR CINCH MINI IN TAMARILLO OSTRICH FEATHER

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MR CINCH MINI IN BLACK OSTRICH FEATHER
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MR MIRO MINI IN DUNE SUEDE
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CINCH FLAT IN SILVER
Launching 28/01
6pm NZST

introducing monster mayhem

FALL 26

Drawing on a whimsical palette and textures of imagined monsters and playful beings.

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MR CINCH MINI - TAMARILLO OSTRICH
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LO RIDER BOOT - DUNE SUEDE
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MR CHOPALOPAGUS MINI - FROG SUEDE

Deadly Ponies’ Fall ’26 collection,
Monster Mayhem, explores a world of fantastical creatures. Drawing on the palette of imagined monsters and playful beings, the collection leans into bold colour, expressive materials, and a mischievous sense of character.

“Fall ’26 began with an exploration of these creatures - their textures, colours, and the sense of absurdity they carry,” shares Creative Director Liam Bowden.

“That world became the foundation for the collection, shaping both the materials and the palette.”

Rich, grounding hues lead the narrative.
Java, a deep earthy brown, and Toffee bring warmth and texture, while Porcelain softens the palette with a luminous pink. Dune Suede introduces a mid-toned neutral that anchors the assortment.

MR SIAMESE - FROG SUEDE
MR SIAMESE - FROG SUEDE
"Dune draws on earthy tones echoed in monster furs and surroundings, while suede introduces a plush tactility - it’s a dp favourite that we’ve carried through bags and footwear.”

Vibrant accents bring the creature-inspired world to life. Tamarillo delivers an electric contrast; Frog Suede introduces a green full of playful energy; and Dusk Lamb Nappa, paired with silver hardware, adds an otherworldly glow.

Our creative process has extended beyond the collection itself. Costumes were constructed and campaign backdrops built by hand, allowing us to experiment, exaggerate, and lean into the playful side of Deadly Ponies.

Monster Mayhem is available in all
Deadly Ponies’ stores, and online now.

FALL '26

Introducing Deadly Ponies Fall '26, Monster Mayhem.

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Unlock the Vault

FALL '26

The new Vault Capsule is
an exploration of contrast.

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The new Vault Capsule is an exploration
of contrast. Soft yet structured, each style is designed around a sculptural magnetic frame, offering a new way of carrying.

“At the heart of Vault was contrast,” shares Creative Director Liam Bowden. “We began with something pillowy and relaxed, then wrapped it in a distinct, sculptural frame.”

Anchored by one design language and
expressed across three silhouettes,
the Vault family offers styles for
different rhythms of the day.

MR VAULT TOTE

The largest expression of the capsule,
Mr Vault Tote is designed as a carry-all.

Dual leather top handles sit comfortably
on the shoulder, while thoughtfully proportioned internal compartments accommodate daily essentials, including
a laptop, without compromising shape.
Soft exterior textures are balanced by
a clean internal structure.

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MR VAULT TOTE IN DUNE SUEDE
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MR VAULT TOTE IN BLACK SUEDE
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MR VAULT TOTE MINI



A more compact interpretation of the
carry-all, Mr Vault Tote Mini distils
the same design language into a lighter, everyday form. His internal frame and magnetic closure maintain the Vault’s signature structure.

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MR VAULT TOTE MINI IN BLACK
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MR VAULT TOTE MINI IN DUNE SUEDE
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MR VAULT TOTE MINI IN PORCELAIN

MR VAULT

The most minimal expression of the capsule, Mr Vault is a clutch-style silhouette defined by softness. His sculptural frame introduces a subtle architectural shape, while the relaxed body allows the bag to sit naturally in hand. Designed for evening or pared-back moments.

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MR VAULT IN BLACK
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MR VAULT IN JAVA
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MR VAULT IN PORCELAIN

One design language, three interpretations.

Unlock your vault.

A Stylist Eye, Gemma Kiel.

COMMUNITY

Sydney-based stylist and creative consultant Gemma Keil is known for her refined eye and considered approach to dressing.

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Sydney-based stylist and creative consultant Gemma Keil is known for her refined eye and considered approach to dressing. Working across editorial, fashion and commercial projects, Keil collaborates with brands to shape visual narratives from concept through to final image.

This International Women’s Day, Deadly Ponies spoke with Keil about her career as a woman working in the fashion industry, the creatives who inspire her, and the role thoughtful design plays in building a lasting wardrobe. Styling new-season pieces from the Fall ’26 collection, she reflects on the power of accessories to shift a look, and the pieces she continues to return to.

How would you describe your work as a
stylist and creative consultant?

My work varies depending on the client and the stage of the project. Some brands bring me in right from the beginning — consulting on the collection, shaping the creative direction, guiding casting, and then carrying that vision through to on‑set styling. Others simply need a considered eye on the shoot day to refine looks and make sure the story lands. Having a nuanced approach to each client is essential; understanding their brand identity, their customer, and how they want to show up in the world shapes every decision.

How has your career influenced the
way you choose pieces for your own life, beyond styling for others?

Being so close to the industry has changed
my eye completely. Once you’ve seen how garments are made—the craft, the shortcuts, the impact—it becomes impossible to buy mindlessly... I gravitate toward pieces that are built to last, ethically made, and designed with enough integrity to live
in my wardrobe for years rather than just
a moment.

“My personal style sits in that space between feminine classics and clean structure, with a relaxed sensibility that keeps everything wearable. I love taking traditionally formal pieces and making them feel everyday — a vintage Chanel jacket with denim bermudas is a perfect example of how I balance polish with ease. Day to day, my decisions are guided by comfort, practicality, and looking quietly chic, but also by intuition. I dress by feel each morning, choosing pieces that support whatever the day demands.”

How do accessories and footwear contribute
to the overall direction of a look? 

Accessories are transformative — they
decide the tone of a look. I’ve spent a frankly alarming percentage of my career debating the right shoe, because footwear and bags in particular have the power to shift an outfit from relaxed to refined, feminine to androgynous, or practical to polished in a single choice.

I’m drawn to pieces that work with the way I dress every day. I wear a lot of black and I never take off my gold jewellery, so I naturally gravitate toward black leather with gold hardware — it feels cohesive and effortless. Beyond that, I love texture and softness: slouchy shapes, subtle grain, anything that adds a bit of dimension
without shouting.

How do you think about functionality and longevity when choosing accessories you return to regularly?

I’m rarely tempted by sweeping trend pieces; I always come back to accessories that genuinely align with my style and will stand the test of time. When I’m investing in a new bag or pair of shoes — which are usually big‑ticket items — I’m very considered. Functionality plays a role, but quality is paramount.

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RECTANGLE BELT
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MR MIRO BLACK
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BUTTERFIELD LOAFER - COMING SOON
“I’m constantly inspired by the women around me — my peers, collaborators, and especially my mum. Surrounding yourself with creative people naturally breeds more creativity; their energy, curiosity, and dedication shape the way you see the world. I’m often most inspired by women who are true masters of their craft, whether they’re incredible cooks, respected architects, interior stylists, or creators of any kind. There’s something powerful about watching someone work with skill and conviction.”

As a woman in the creative industry, how have you shaped your career on your own terms, and what has that journey taught you?

I feel genuinely fortunate to have built a career that moves at a pace that allows me to juggle a young family while still doing work I care about. Navigating that intensity has taught me to trust my intuition, make decisions quickly, and appreciate the quieter days just as much as the busy ones. It’s kept me grounded, and having children has a way of putting your priorities into sharp focus.

The balance isn’t always easy — in fact, it’s often very hard — but hard doesn’t mean bad. It’s shaped me into someone who knows what matters, who can hold both ambition and presence at the same time, and who’s learned to define success on her own terms.

FIRST LOOK: SUEDE RETURNS

NEW SUEDE

Arriving 07/04

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MR BANDIT TOTE MAXI IN GINGERBREAD SUEDE
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MR LEOPARD IN KALE SUEDE
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MR PENNY IN KALE SUEDE

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MR BANDIT TOTE MAXI IN KALE SUEDE
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MR PENNY POUCHETTE IN GINGERBREAD SUEDE
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MR MIDIMESE IN KALE SUEDE

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MR MIDIMESE IN GINGERBREAD SUEDE
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MR BANDIT TOTE MAXI IN KALE SUEDE
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MR PENNY POUCHETTE IN KALE SUEDE

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MR PENNY IN GINGERBREAD SUEDE
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MR MIDIMESE IN GINGERBREAD SUEDE
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MR LEOPARD IN GINGERBREAD SUEDE
Launching 07/04 6pm NZST

PRESENTING WINTER 26

WINTER ARRIVALS

Texture leads the new season.

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MR MIDIMESE IN JAVA SUEDE
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MR SCURRY TOTE MIDI IN FLINT CROC
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MR JAGGER IN JADE BURNISH

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MR MIDIMESE IN GRAPE
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EPONA FLAT IN BURGUNDY PATENT
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MR VAULT IN DUNE

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MR MIRO IN SPRUCE
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MR CHOPALOPAGUS MINI IN GRAPE
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MR SIAMESE IN IRIS

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MR SLING IN GRAPE
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MR VAULT TOTE IN BLACK SUEDE
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MR PENNY POUCHETTE IN SPRUCE
Launching 07/04 6pm NZST

A Closer Look... Winter Footwear

OUR DESIGN

Winter ’26 footwear takes shape 
through a process of refinement.

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This season, Founder Liam Bowden travelled to our makers, shaping each silhouette in hand. It’s here that the pieces come into form, where decisions move beyond sketch into the physical.

“Being on the ground allows us to go far deeper into the detail. There’s an immediacy to it, you can see, touch, and adjust things in real time,” says Liam Bowden.

Some things only make sense in hand. Weight and feel become central, shaping how each piece wears and moves.

“This is most evident in the Odin Boot. Slouched and softly structured, the unlined upper reveals its construction, 
allowing the leather to fall naturally. “That balance was 
one of the hardest to achieve. Every seam had to be refined 
with precision, while still allowing the leather to collapse.”

The finish is deliberate. A high, exaggerated polish draws focus to the chiselled toe, shifting in character with each leather.

“In heavy grain, it feels more worn-in, almost vintage. In a flat calf, it becomes much cleaner.”

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ODIN BOOT
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ODIN BOOT - HEAVY GRAIN
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RIDER BOOT - JAVA CALF HAIR

Alongside it, the Cinch Pump introduces a more refined silhouette.

Minimal in appearance, its refinement lies in the details, from material placement to the custom piping around the opening to ensure it’s comfortable and visually sharp. “It’s those small details that make it feel resolved.”

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CINCH PUMP - DUNE SUEDE
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CINCH PUMP - JAVA CALF HAIR
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CINCH FLAT - DUNE SUEDE

WINTER '26

Explore new season footwear.

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IN TRANSIT: 24 HOURS WITH LIAM

IN TRANSIT

Spend 24 hours sourcing new season 
with Founder, Liam Bowden.

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8PM: Arrive at the hotel in Guangzhou for the night.
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8AM: Heading out for a day of meetings.
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9AM: Coffee and reviewing leather samples.

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10AM: Reviewing trims and fabrics for new footwear.
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Finalising footwear lasts before prototyping begins.
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12PM: Fresh Portuguese tarts back at the hotel.

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Coffee break while catching up on emails.
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2PM: Stop by SND.
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Exploring the store.

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4PM: More shopping and a stop at Gentle Monster for sunnies.
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6PM: Cocktails with a view.
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8PM: Dinner at Lingnan House Rosewood, and prepping for Day 2.

WINTER '26

Explore the season.

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In Conversation: Ophelia King

COMMUNITY

All imagery photographed on film at Blue Wine Bar by Ophelia King.

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Long-time friend of Deadly Ponies, artist and Blue co-founder, Ophelia King has a way of finding beauty in the everyday. We spoke with Ophelia about her creative practice, motherhood, and her favourite neighbourhood spots.

Your photography work always feels deeply observational and personal. What first drew you to photography and image-making?

“I think it was just instinct. I was given cameras as a kid, but I never really latched onto them in the way artists often talk about finding a medium. I have always been gravitationally pulled towards photographic works.

Image-based works feel like the truest form of observation because while the eye can interpret a moment and be selective about what it captures, the moment itself still has to exist, whether by construction or chance. I like that even when I am aware, considered, or hopeful about the photograph I am taking, I am often still surprised when it is developed. Sometimes they come out as I imagined, but more often than not they hold a space I hadn't planned for, and the imagined duds become the heroes.

The joy of film is the not knowing, like life. If we knew how it would all turn out, it wouldn't really be worth living, would it?”

Blue has become such a fixture within Auckland’s creative community. What do
you think people are really looking for from spaces now?

“Thank you! I think a lot of people are looking for a room they can immediately take a picture of on their phone, but whilst it's good for a space to be photogenic, I don't think that should be its only purpose. Mostly, I think people want a place where they can feel at ease, bump into their community, or not, and enjoy the ritual of a coffee or wine with familiar faces.

With Blue, we simply created a space we would want to spend time in ourselves, something we felt the city was missing.”
What have you found yourself drawn to lately?

“Noticing and enjoying the shifts that come with a new season, and the slower pace that autumn brings. Rest, it feels more acceptable to welcome it at this time of year. Reading books, the paper kind. Low-lit rooms. Peppermint tea. It seems 
I've moved into a phase of life where all of those things feel luxurious, and worth cherishing.”

Blue is not far from our Ponsonby Flagship store. What are your favourite spots in the neighbourhood?

“I make quite conscious decisions about where I spend my time and money because, as a small business owner, I understand the value of that on so many levels.

If I could spend a full day at Women's Bookshop every week, I think I could die happy — if only they had a few comfy chairs. At the other end of the spectrum, I still enjoy Paper Plus for the childhood nostalgia. For flowers, I love Bhana Brothers and Jairams Dairy. I admire the philosophy behind Public Record, and I always find something inspiring at Everyday Needs and Handcrafted Modern.

If I want a coffee and it's not at Blue, I'm usually at Juno. For dinner, I love grabbing Farina and taking it next door to Tinted Rose for a glass of wine. Watda, tucked away in the back of Ponsonby Central, is a favourite, and I'd happily eat Kane's food at Bare Wine any day of the week.”

“If I ever stay out late — which is rare these days — I'd probably end up at Goblin. Every couple of years Karl and I find ourselves at the Ponsonby Pool Hall, and I love taking my daughter to Sushi Train in Three Lamps.

I'm not much of a shopper, if I'm honest, but Ruby makes the best trousers and I'd say 90% of mine come from there. I also love Wixii and Tatties — it's like 300 shops in one, and I enjoy the thrill of finding that one perfect piece amongst it all. For a little not-mum moment, Ohen is always a treat.

I love Objectspace, and I often fantasise about sitting at the top of Western Park with a beer in the sun."

Your days move between creativity, Blue, and motherhood. What does that balance feel like lately?

“Endlessly and always extremely difficult and exhausting, and yet of course chaotically joyful. At the moment, though, I think it might be getting a little easier with time. My daughter is a little older, Blue is a little more settled, and I have more mental space and impetus to make my own work.”

“On good days, I feel really lucky to have a life peppered with so much variety. Sometimes it’s overwhelming, but usually something happens to put it all in perspective and gives me the chance to reset. These days, I can even sometimes give myself permission to reset before something has to happen.

Everything in my life feeds into everything else, and while that can feel noisy, I think it’s also intentional. I listened to a podcast recently that talked about the fallacy of balance — that things are almost never truly in balance. Instead, something simply requires more attention than something else in that moment, and then it flips and flops.

Maybe balance isn’t the most helpful word after all, and alignment is better. Honestly, that sentiment brought me a lot of comfort.”

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MR MIDIMESE
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WIDE BELT
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ODIN BOOT

WINTER '26

Explore new season footwear.

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