Our Story
Established by Liam Bowden in 2005, Deadly Ponies has grown from a tiny, garage-based project to an internationally renowned leather accessories brand, with flagship boutiques in Auckland, Wellington, and Queenstown.
A celebrated collaboration between Liam, and husband, Steven Boyd, Deadly Ponies first began with Liam making one-off leather pieces and jewellery in his garage, self-taught in pattern construction, sewing, and finishing. In 2009, Liam met Steve and the pair hit it off immediately. Nearly 15 years later, they are partners in life and in business, as co-founders of Deadly Ponies.
Harbouring both a consistent drive for pushing conceptual boundaries, and the pursuit of full transparency in every stage of creation, Liam and Steve design pieces both unique and iconic, with sumptuous materials and artisanal quality craftsmanship ensuring longevity (and a long list of notable fans).
Our Vision
"At our core, we value family, creativity, and integrity, creating space for the individual to shine, the collective to thrive, and the planet to benefit. We create beautiful accessories, responsibly."
Liam Bowden & Steve Boyd
Proudly B Corp Certified, Deadly Ponies is recognised as a business leading a global movement for an inclusive, equitable, and regenerative economy. Achieving a B Corp Certification involves meeting rigorous social and environmental performance standards and accountability, reflecting core values at the heart of Deadly Ponies.
Working closely with select suppliers in Aotearoa and globally, we use the highest quality and ethically sourced materials, aiding us in our quest to become zero waste to landfill. In our efforts to reach this, we no longer have commercial waste disposal and only recycle.
A Deadly Ponies piece is handcrafted at every stage of the process - a true labour of love. We take supple, ethically-sourced leathers & materials and create coveted and eminently usable works of art, to be cherished by you, for years to come.
Explore Essentials
REDUCE, REUSE, RECYCLE
CARE
