OUR IMPACT
Creating a responsible business is an ever-evolving journey, but we are committed to building a better world.
Climate Impact (FY24 Data)
Deadly Ponies is Net Carbonzero certified. Our total CO2 emissions for FY23 (01/04/2022 to 31/03/2023) were 168.7 tCO2e. Total for FY24 (01/04/2023 - 31/03/2024) were 99.3, which is 41.14% lower than the previous year. A reduction in emissions intensity of 3.97 tCO2e/$M has been achieved.Through our established processes we monitor, record, and offset our tonne CO2 emissions as a business and prioritise making reductions wherever possible. Based on current Science Based Targets, we have identified a reduction of Scope 1 and Scope 2 GHG emissions of 14% and an absolute reduction in Scope 3 emissions (combined) of 23% by 2026. We intend to achieve these reductions by further reducing our air freight by direct sea-freight from our own atelier to global destinations.
Waste
Our aim is to become zero waste to landfill. In our efforts to reach this, we no longer have commercial waste disposal and only recycle. - this means not only our production waste but also working with high quality, ethical materials that we can rework, repurpose or recycle without leaving a lasting impact on the environment. To ensure we achieve our goal, we have audited all packaging, identifying areas for improvement and the need for more sustainable alternatives. We have developed 100% recyclable packaging, including the use of non-toxic dyes and inks. In line with this, our manufacturing partners ship all products in 100% soft plastic packaging which is recycled through Reclaim NZ.
There was a 69% reduction in waste to landfill in FY24 in comparison to FY23. A 10% reduction was achieved in FY22 in comparison to the previous year.
Energy
We have set a target to reduce our total energy consumption by 10% by 2026.
To reach this target, annual energy audits will be conducted for all retail spaces and our head office, setting specific targets accordingly. We are continuously working on reducing our consumption across the business, inline with our goal for 2026.
Packaging
All our packaging has been custom-designed with the utmost quality, and are 100% recyclable. Our online boxes and shopping bags are designed using eco- dyes, FSC certified paper and cardboard, and absolutely no plastic. This degree of care extends to our inward goods, as well as our retail packaging, meaning that product arriving from the factories is packaged in recyclable soft- plastics and packaged in reusable and recyclable cartons. Our cotton dust bags are crafted from AZO free dyes and inks.
Shipping
Being a global business; shipping and freight play a significant role in our overall carbon footprint, an impact we try to mitigate at every opportunity. We choose sea freight wherever possible, and build this into our seasonal timelines to accommodate longer shipping times from our factories. On average, sea freight uses 97% less carbon for the same journey, so it is a significant contributor in reducing our carbon footprint. We actively choose to engage with third party shipping and delivery partners who have sustainable practices and protocols in place.
Recycle Programme
Deadly Ponies began with our Creative Director, Liam, sourcing leather scraps from tannery off-cuts to create his very first designs, an ethos ingrained in our recycling practices of today. In our continual mission to be more circular and become zero waste to landfill, in 2020 we launched a recycling programme aimed at taking total ownership of our products for their entire lifecycle. While we encourage customers to nourish, repair and cherish your pieces (introducing specialised repair kits), there comes a time when they are ready for their next journey. For bags that have lived a full life, we decided to repurpose them, rather than being sent to landfill - a poetic nod to our early days. Given all of our products are produced with reusable materials, we have an opportunity to reinvent them as part of our annual recycle programme.
Using quality materials has always been at the heart of what we do. Brass hardware, for example, is one of the few metals that can be melted down and reused without compromising its composition - all while utilising one of the most energy-efficient methods to do so. This means that we can melt down our retired brass hardware and make a sculpture to hold our recycled coaster set... no joke.
We encourage our customers to nourish, repair and cherish their pieces and we offer ways in which this can be done through our Rejuvenation Kit and also our repair and refurbishment services, but there comes a time when our products are ready for their next journey.
Our ethically sourced, high-quality leathers are tanned without harmful chemicals, meaning that they can be refurbished, cut and stitched to form new products. Every usable shred of leather from the cutting room floor at our manufacturers is kept and graded for later use.
And that’s what this project is really about, celebrating the quality of our products, while also acknowledging the history of the brand. It also defines our future, and that of our manufacturers. We are setting a standard for our team to meet. If we can’t recycle it, then we need to look for alternatives. If our team can rise to that challenge then we are also setting the bar for others to follow, and this is what brings us the most joy.
Due to the popularity of our recycle programme, we have permanently built this into our annual calendar. To date we’ve repurposed over 4000 sqft of waste leather, creating something beautifully unique rather than sending it to landfill. We have created pieces like our Nanomese, Marquetry SLGs, Mirror and Key Cloche, AirPod cases, sunglasses holders, coasters and much more. Each piece is unique and unlike the next - a true Deadly Ponies’ collector’s keepsake - made from someone else’s keepsake. We have also utilised this programme to produce gifts for our Pony Club Gold and Black members.
Since our first recycle collection in 2020 we have created over 2000 pieces as part of the recycling programme alone. We also continue to work with our manufacturers to repurpose excess stock materials from past season, upcycling these to bring you unique archive colours and materials in very limited edition current season styles. We have produced pieces from materials on hand that otherwise would sit unused and unloved, but that will now be treasured once again.
Lifecycle Management is a core ethos at Deadly Ponies. This particular initiative is completely circular, because we control every part of the process - from production, to consumer, to Recycle, back into production and eventually, back to the consumer again.
We encourage our customers to nourish, repair and cherish their pieces and we offer ways in which this can be done through our Rejuvenation Kit and also our repair and refurbishment services, but there comes a time when our products are ready for their next journey.
When a Deadly Ponies product is at end-of-life then it can be returned to us for recycling through our in-store amnesty programme. Using leather offcuts in our recycle range also closes the loop on any excess waste in the production process.
ACCREDITED MATERIALS
No matter which bag you choose, all of our leathers are derived from certified Leather Working Group Gold partners or equivalent.
BACK TO LIFE
Whether we biodegrade the old leather, or melt down the brass, we take responsibility for the entire lifecycle of the pieces we make.
CERTIFIED CARBON ZERO
We recognise the global impact of CO2 emissions and are committed to further reductions for the health of our planet.
MADE WITH LOVE
Our mission: Our people, our factory, zero excess, zero waste.
REPURPOSE, RECYCLE, RELOVE
Earn recycle credits + shop pieces crafted from our recycled bags and off-cuts. Nothing goes to waste.
YOURS TO PROTECT
Our pieces are made to last, so help us extend their life with our premium care routine.
Our Vision
01 OUR VISION Deadly Ponies is committed to being transparent, considered, accountable and...
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Our Materials
02 OUR MATERIALS Not willing to compromise on our values, we work closely...
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Our Manufacturing
04 OUR MANUFACTURING Our pieces are timeless, made to be cherished for years...
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Our Community
05 OUR COMMUNITY Not willing to compromise on our values, we work closely...
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Considered Edit
06 CONSIDERED EDIT Deadly Ponies is unwilling to compromise on our transparency values,...
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