Deadly Ponies is committed to being transparent, considered, accountable and innovative in every aspect of our business. At our very core is the creation of timeless pieces, designed to be cherished for years to come, and artisanally handcrafted to minimise our impact on the planet.
Working closely with select suppliers in Aotearoa and globally, we use the highest quality, sustainably - and ethically sourced materials, aiding us in our quest to become zero-waste certified by the end of 2024. While Zero-waste is the next step in our journey, it joins a long-list of achievements from the past five years. We have also achieved Toitū Carbon- Zero certification, implemented a product recycling and amnesty programme, and we are also members of the Sustainable Business Network and the Leather Working Group, using these standards to ensure all our leathers have 100% traceability.In 2023, we are working towards B-Corp certification, which goes beyond environmental practices and tests for high standards of social and environmental performance, transparency, and accountability.
The well-being of our workers - those we employ directly, and those we partner with - are protected and supported by the signing of our publicly available Code of Conduct, and our membership as a Living Wage Certified employer. We have an ongoing commitment to celebrating diversity, inclusion, and equality, and in 2020 we implemented a policy to ensure those values are upheld and reflected across our business. We put particular focus on matters that affect the well-being of the LGBTQIA+ community, using our platform to raise awareness and advocate for our Rainbow family.
At our core, we value family, creativity, and integrity, creating space for the individual to shine, the collective to thrive, and the planet to benefit. We create beautiful accessories, responsibly.
Responsible Production and Consumption
Responsible production and consumption - We aim to be zero-waste certified by the end of 2024 - this means not only our production waste but also working with high quality, ethical materials that we can rework, repurpose or recycle without leaving a lasting impact on the environment. To ensure we achieve our goal, we have audited all packaging, identifying areas for improvement and the need for alternatives. We have developed 100% recyclable packaging, including the use of non-toxic dyes and inks. Our atelier ships all products in 100% soft plastic packaging which gets recycled through Reclaim NZ.
Gender Equality and Decent work and economic growth
Develop and establish a Family Programme to empower and develop our staff and to ensure that we create a diverse and inclusive workplace. We also extend this to our suppliers through our supplier code of conduct that includes a diversity and inclusion policy and our goal to have all suppliers sign this and that all future suppliers sign this ahead of collaborating.
Based on current Science Based Targets, we have identified a reduction of Scope 1 and Scope 2 GHG emissions of 14% and an absolute reduction in Scope 3 emissions (combined) of 23% by 2026.
To be truly circular, and minimise our environmental impact, we intend to be zero-waste certified by the end of 2023 - this means working with high quality, ethical materials that we can rework, repurpose or recycle without leaving a lasting impact on the environment.
Climate action is an ever-expanding issue and one that we want to do our part to tackle. We are currently working towards B Corp certification, and aim to achieve this by the end of 2023.
Based on current Science Based Targets, we have identified a reduction of Scope 1 and Scope 2 GHG emissions of 14% and an absolute reduction in Scope 3 emissions (combined) of 23% by 2026. We intend to achieve these reductions by further reducing our air freight by direct sea-freight from our own atelier to global destinations.