REDUCE, REUSE, RECYCLE

Materials

In our continual mission to be more circular and achieve our zero-waste goal, our Recycle Programme initiative is aimed at taking total ownership of our products for their entire lifecycle.

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Deadly Ponies aims to be zero-waste certified by the end of FY24. In our continual mission to be more circular and achieve our zero-waste goal, our Recycle Programme initiative is aimed at taking total ownership of our products for their entire lifecycle.

Deadly Ponies began with our Creative Director, Liam Bowden, taking scraps from tannery off-cuts to create his very first designs, an ethos ingrained in our practices today. Our ongoing Recycle Programme - a poetic nod to our early days, draws on that inspiration to form a collection of coveted, recycled pieces. 

With an existing focus on repairing our bags to extend their lifecycle, we know there comes a time when they are ready for their next journey. For bags that have lived a full life, we want to repurpose them - to enjoy and love for years to come, rather than being sent to landfill. 

Deadly Ponies’ ethically sourced, high-quality leathers are tanned without harmful chemicals, and our hardware is 100% recyclable brass, meaning that our leather can be refurbished, and our brass melted down to form new products.

As part of our Recycle Programme, we also use our factories' leather offcuts to close the loop on any excess waste in the production process. As a reward for being part of this journey and recycling your Deadly Ponies bags with us, you will receive a $50 voucher to use towards your next purchase. We will accept an amnesty on all preloved Deadly Ponies products, however, they must be in a usable condition and only bags qualify for a gift voucher.

HOW DOES IT WORK?

STEP ONE - RECYCLE: You can recycle your pre-loved bag via our in-store amnesty or online by contacting our support team here, filling out your details, and specifying that it is a ‘Recycle Return’, our team will then get in touch to confirm the next steps for your Deadly Ponies bag. 

STEP TWO - REDEEM: Once your Recycle Return has been processed you will receive a $50 gift voucher that can be redeemed in-store or used online towards your next purchase.  

STEP THREE - RE-ISSUE: Your Recycle Return will be used for our annual recycle collection - exclusive to Deadly Ponies, curated with local artisans, and handcrafted at our atelier. Keep an eye out

WHAT’S INVOLVED?

Using quality materials has always been essential to us. Brass hardware, for example, is one of the few metals that can be melted down and reused again and again without compromising its composition - all while utilising one of the most energy-efficient methods to do so. Our ethically sourced, high-quality leathers are tanned without harmful chemicals, meaning that they can be refurbished, cut and stitched to form new products easily by our makers. 

And that’s what this project is really about, celebrating not only the leather and the history of the products that we’ve made but also the craftsmanship of our atelier in reducing our environmental impact

How do I drop off my bag in-store? 

Bring your pre-loved Deadly Ponies items to any of our Deadly Ponies stores and drop them into our amnesty bag. Our team will then take your details to join the initiative and issue your $50 Deadly Ponies gift card in exchange. Please note, we will not accept donations through our stockists at this stage. 

How do I send back my bag online? 

Head to our contact page, and fill out your details, specifying that it is a ‘Recycle Return’ in the message field. Our team will then be in contact with you to coordinate the return and to receive your $50 Deadly Ponies gift card. Please note at this stage you will be responsible for the return of the item, and tracking the parcel. 

WHAT CAN I RECYCLE?

You can donate any Deadly Ponies goods, including scarves, wallets and belts. Bag donations will receive a $50 Deadly Ponies gift card, redeemable online or at Deadly Ponies’ stores. What happens if my item isn’t accepted? We will accept all scarves, wallets and bags in reasonable condition. Any goods that we cannot use as part of the collection will be donated to our chosen charity partner.When can I use my gift card? If you donate in-store, you will receive a physical gift card immediately, redeemable in any Deadly Ponies store or online, valid for 12 months from the date of issue. If you return your item online, once we have received the product, you will receive a digital gift card for your bag via email, redeemable online or in Deadly Ponies’ stores. 

RECYCLE COLLECTION

Our highly-coveted, annual Recycle Collection repurposes vibrant leather off-cuts into delightful keepsakes and accessories.

SHOP RECYCLE

BACK TO THE BEGINNING

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Paying tribute to our heritage, Deadly Ponies’ Spring ‘23 collection introduces a new satin finish to our recyclable solid-brass hardware. This hardware update is a return to classic Deadly Ponies cable chain detailing, a nod to our iconic shipyard history.

To celebrate the launch of our new hardware, we sat down with Deadly Ponies' Founder & Creative Director, Liam Bowden, to discuss why we choose brass, and the inspiration behind the satin finish detailing.

Tell us the story behind the update to Deadly Ponies’ hardware for the SS23 collection?

Deadly Ponies' original hardware was inspired by our location and surroundings. We used to have a workroom down in Wynyard Quarter, which is the shipping area in Auckland. We were surrounded by fishing boats and large cable chains that linked these boats to the docks. The chain links also acted like walls between the land and sea, and we knew we wanted to incorporate this into our handbag designs.

Tell us more about this hardware…


When looking back through our Deadly Ponies’ archives, our original brass chain had a satin finish which spoke to the natural material of brass, rather than its gold hue. When updating our brass hardware for Spring ‘23, we wanted to replicate this look, feel, and texture, going for a champagne hue and a brushed look. This satin finish speaks to our history, a nod to where Deadly Ponies has come from.

How do you achieve this look for the hardware?

We achieve the satin look by taking the original raw brass, casting it into a chain, and then brushing it to emulate years of wear. This brushing gives the metal chain a bespoke finish.

Why do you work with brass?

We work with brass because it is one of the few metals that can be continuously melted down, reused, and recycled. Brass is extremely strong and durable due to its shipping and equestrian roots. It can be exposed to elements such as salt water, and won’t erode or become any weaker. For the same reasons we use leather, brass can age and get better with wear.

What other types of hardware do you offer?

We now also offer our gunmetal hardware - a black and grey tone on a 100% brass base, which means it can still be completely recycled. We developed this hardware for our unisex Voyage collection, offering our customers a subtle change that pairs nicely with colours such as navy and black.

REDUCE, REUSE, RECYCLE COLLECTION

COLLECTION

RECYCLE 2024

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Deadly Ponies aims to be zero-waste certified by the end of FY24.

In our continual mission to be more circular and achieve our zero-waste goal, our Recycle Programme initiative is aimed at taking total ownership of our products for their entire lifecycle.

Deadly Ponies began with our Creative Director, Liam Bowden, taking scraps from tannery off-cuts to create his very first designs, an ethos ingrained in our practices today. Our ongoing Recycle Programme - a poetic nod to our early days, draws on that inspiration to form a collection of coveted, recycled pieces.

With an existing focus on repairing our bags to extend their lifecycle, we know there comes a time when they are ready for their next journey.

<h5>Recycle Poucheroo - Apple</h5>
Recycle Poucheroo - Apple
<h5>Recycle Charm - Apple</h5>
Recycle Charm - Apple
For bags that have lived a full life, we want to repurpose them - to enjoy and love for years to come, rather than being sent to landfill.

Deadly Ponies’ ethically sourced, high-quality leathers are tanned without harmful chemicals, and our hardware is 100% recyclable brass, meaning that our leather can be refurbished, and our brass melted down to form new products. As part of our Recycle Programme, we also use our factories' leather offcuts to close the loop on any excess waste in the production process.

As a reward for being part of this journey and recycling your Deadly Ponies bags with us, you will receive a $50 voucher to use towards your next purchase. We will accept an amnesty on all preloved Deadly Ponies products, however, they must be in a usable condition and only bags qualify for a gift voucher.

<h5>Recycle Airpod Holder - Strawberry</h5>
Recycle Airpod Holder - Strawberry
How does it work?

STEP ONE - RECYCLE: You can recycle your pre-loved bag via our in-store amnesty or online by contacting our support team here, filling out your details, and specifying that it is a ‘Recycle Return’, our team will then get in touch to confirm the next steps for your Deadly Ponies bag.

STEP TWO - REDEEM: Once your Recycle Return has been processed you will receive a $50 gift voucher that can be redeemed in-store or used online towards your next purchase.

STEP THREE - RE-ISSUE: Your Recycle Return will be used for our annual recycle collection - exclusive to Deadly Ponies, curated with local artisans, and handcrafted at our atelier. Keep an eye out.

WHATS INVOLVED?

Using quality materials has always been essential to us. Brass hardware, for example, is one of the few metals that can be melted down and reused again and again without compromising its composition - all while utilising one of the most energy-efficient methods to do so. Our ethically sourced, high-quality leathers are tanned without harmful chemicals, meaning that they can be refurbished, cut and stitched to form new products easily by our makers.

And that’s what this project is really about, celebrating not only the leather and the history of the products that we’ve made but also the craftsmanship of our atelier in reducing our environmental impact

<h5>Recycle Poucheroo - Lemon</h5>
Recycle Poucheroo - Lemon

FAQ's:

How do I drop off my bag in-store?

Bring your pre-loved Deadly Ponies items to any of our Deadly Ponies stores and drop them into our amnesty bag. Our team will then take your details to join the initiative and issue your $50 Deadly Ponies gift card in exchange. Please note, we will not accept donations through our stockists at this stage.


How do I send back my bag online?

Head to our contact page, and fill out your details, specifying that it is a ‘Recycle Return’ in the message field. Our team will then be in contact with you to coordinate the return and to receive your $50 Deadly Ponies gift card. Please note at this stage you will be responsible for the return of the item, and tracking the parcel.

What can I recycle?

You can donate any Deadly Ponies goods, including scarves, wallets, and belts. Bag donations will receive a $50 Deadly Ponies gift card, redeemable online or at Deadly Ponies’ stores.

What happens if my item isn’t accepted?

We will accept all scarves, wallets, and bags in reasonable condition. Any goods we cannot use as part of the collection will be donated to our chosen charity partner.

When can I use my gift card?

If you donate in-store, you will receive a physical gift card immediately, redeemable in any Deadly Ponies store or online, valid for 12 months from the date of issue. If you return your item online, once we have received the product, you will receive a digital gift card for your bag via email, redeemable online or in Deadly Ponies’ stores.

HELLO QUEENSTOWN

CULTURE

Deadly Ponies rides into Queenstown, thrilled to open the doors to our first South Island store.

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Hailing from Tāmaki Makaurau, with four existing stores in New Zealand, and major stockists across New Zealand and Australia, we're thrilled to announce the arrival of Deadly Ponies' first South Island store, located in the heart of Queenstown.

Deadly Ponies signature leather accessories fit in effortlessly amongst the local captivating artworks within our new space. Showcasing several renowned New Zealand artists, Deadly Ponies Founder, Steve Boyd, is proud to display an original 1950s watercolour by his late grandfather, Douglas Badcock, a celebrated Queenstown painter. The store also features a custom New Zealand wool rug developed especially for the store by Anoushka Akel.

“Each Deadly Ponies store is curated to reflect our passion for the arts, showcasing works and collector's pieces from around the world. I have always been drawn to Anoushka’s art, so was very excited to work with her on this project reinterpreting a piece from our private collection. Other notable features within this store include; Santa & Cole light fittings from Spain and a custom ottoman, handcrafted in Deadly Ponies signatureCalf Nappa leather.”


Founder and Creative Director, Liam Bowden

<p>Anoushka Akel, Wool rug</p>

Anoushka Akel, Wool rug

To mark this opening, we've paid homage to the Mountaineer Hotel, the original building foundation upon which our new store stands.

Designed in collaboration with London-based Graphic Designer, Paul Berges, Deadly Ponies’ new Mountaineer Blanket is a handcrafted blend of wool and cashmere, created to resemble a vintage Woolmark care label, and available in colourways, Shortbread and Amethyst.

<p>Mountaineer Blanket, shortbread</p>

Mountaineer Blanket, shortbread

“We wanted to showcase Deadly Ponies’ craftsmanship and creativity through a fun project, working on something entirely new for us as a brand. 

The iconic Mountaineer Hotel has been around since the 1900s, and we’re excited to pay tribute to its history by creating a piece that feels nostalgic, but also super luxurious and limited.”

A trove of treasures and textures, we can't wait to invite you inside.Deadly Ponies Queenstown can be found at Mountaineer Building, Corner of Beach Street & Rees Street, Queenstown.

IN CONVERSATION WITH LIAM Bowden

CULTURE

Join us in conversation with Deadly Ponies Founder & Creative Director.

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Deadly Ponies’ Founder and Creative Director, Liam Bowden, reflects on the Winter 24 season, and speaks to his favourite pieces, and the moments that spoke most to him…

01.

How does this collection stand out from previous ones?

“We've introduced a lot of new innovative shapes, and also revived signature elements from earlier collections, such as the new strapping on our Mr. Minimese - which can be knotted to create a shorter handle. This winter, we really focused on creating rich textures and further developing our custom brass hardware.”

02. A few essential pieces have been refined this season. What inspired these updates?

“Our Essential Collection is continuously refined and updated to create fresh interpretations of our hallmark silhouettes. Each season, we draw inspiration from the collection's themes and explore different materials to bring these much-loved designs to life for our customers.”

03.

This season marks Deadly Ponies’ first venture into blankets. Can you share more about this journey?

“This venture was a limited edition project that I've been very passionate about. Created specifically to celebrate our new Queenstown store opening, we collaborated with graphic designer Paul Berges to create a unique product for Deadly Ponies. We spent over a year developing the print and perfecting the finishing techniques, ensuring that our blankets would stand up against luxury options in the market. We also partnered with a factory that specialised in Woolmark products, allowing us to incorporate the certified Woolmark historical emblem as a graphic within the blanket.”

04.

What are some of your favourite pieces from this Winter season?

“I love so many pieces from the Winter Collection, as we've created designs that are both tactile and sculptural while remaining functional. The new Cheval Loafer, with its distinctive shine and elegant fold of the upper, is a favourite. Another standout is the new Mr. Bello Midi, a versatile clutch that looks stunning in various winter hues.”

SHOP LIAM'S PICKS

Ronald McDonald House Charities® NEW ZEALAND

CHRISTMAS KARMA

We’re proud to partner with Ronald McDonald House Charities® New Zealand this festive season.

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Deadly Ponies is proud to partner with Ronald McDonald House Charities® New Zealand (RMHC® NZ) this holiday season.

At the heart of our brand lies the value of family, and RMHC® NZ provides essential care for families with children undergoing hospital treatment.

Through free accommodation, meals, and a supportive environment, they help families stay close during challenging times.

<p>Ronald McDonald House Charities® NZ</p>

Ronald McDonald House Charities® NZ

As part of our annual 12 Days of Christmas Karma social giveaway, we’re inviting our community to nominate someone deserving
of an extra-special gift this festive season. Each nominee will go into the draw to win a coveted piece from Deadly Ponies.

In the spirit of giving, Deadly Ponies will match the value of all 12 items gifted with a donation to RMHC NZ,  empowering them to continue their vital work.

Throughout December, customers will also have the opportunity to make a meaningful donation at checkout, directly supporting this incredible New Zealand charity.

Together, we can make a real difference for families in need this Christmas.

introducing
FALL 25

COLLECTION

Deadly Ponies’ Fall '25 collection, Shredder, reimagines the everyday, turning office essentials into objects of art.

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<p>Claes Oldenburg</p>

Claes Oldenburg

Drawing inspiration from the Pop Art movement’s celebration of mass culture, the collection pays tribute to Claes Oldenburg, the Swedish-American artist famed for his grand public installations of familiar items.

Signature Calf Nappa features in an off-white Eraser and blue Ballpoint. Grounding hues of Gingerbread, Vine, along with the pop of archival colour, Azure, complete this innovative collection. 

SHREDDER

Explore Deadly Ponies' Fall '25 Collection, Shredder.

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Leather Totes & Carry-Alls

TOTE BAGS

Discover purposeful luxury for your everyday journey.

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Tote bags and carry-alls have become quiet icons of modern utility. Deadly Ponies redefines this staple category with a considered approach to craftsmanship, sustainability, and timeless design.

Designed in Aotearoa and handcrafted from some of the world’s highest-quality biodegradable leathers, our luxury totes and carry-alls are made to accompany you through workdays, weekends, and everything in between.

More than just generous in size, our leather tote bags and carry-alls are thoughtfully designed for the rhythm of modern life.

Spacious interiors and secure compartments allow you to move seamlessly from studio to street, or office to after-hours, with everything you need close at hand.

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Compact yet full of character, Mr Bandit Tote is a playful reimagining of the classic tote. With softer curves, a relaxed structure, and collapsible short and long leather loop handles, he offers versatility with ease. Finished with a signature brass closure, he’s the perfect companion for everyday adventures.

Structured and refined, Mr Porter Tote offers weekday functionality with pared-back detailing. A zip closure securely houses a 15" laptop, while softly grained black leather and top handles bring ease to your commute.

A true statement in scale and style, Mr Midimese delivers maximum impact with an oversized silhouette and relaxed structure. Ideal for travel, or for those who like to carry more, he’s finished with a bold brass buckle on an adjustable strap. Mr Midimese makes light work of heavy lifting.

Designed with intention, Deadly Ponies is on a mission to become the world’s most responsible leather accessories brand, beginning with how each piece is sourced, designed, and crafted.

Our totes and carry-alls are made using leather from gold-rated tanneries, chosen for their focus on biodegradability and low-impact practices.

EXPLORE THE COLLECTION

Whether you’re looking for a work companion, a travel essential, or a forever-favourite for daily life, find the piece that speaks to you here.

Shop Totes

introducing winter 25

BON VIVANT

Deadly Ponies’ Winter 25 collection, Bon Vivant, is inspired by the works of Francis Bacon, one of contemporary art’s most influential figures

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Despite the darker subjects in his art, Bacon was also known for his charm and love of life, often described as a bon vivant - someone who enjoys the pleasures of life to the fullest.

Bacon, renowned for his bold and evocative imagery, often delved into themes of suffering and distortion. His work was greatly influenced by photography, and the torn and creased photos and books scattered across his studio floor were key in shaping his distinctive style.

<p>Francis Bacon</p>

Francis Bacon

In keeping with Bacon's rich, crimson tones, the Bon Vivant collection features Calf Nappa styles in Matchbox, a spiced red, and a custom-developed Sultana Croc leather with a hand-painted finish.

This Winter collection also introduces croc-embossed calf leather in Espresso, sumptuous Calf Nappa in archival Flint with silver hardware, and a pleated leather capsule in Black and Porcini, inspired by Bacon’s signature fluted backgrounds.

Yuzu adds a lively pop to smaller leather goods, while the new Acorn shade anchors essential silhouettes.

Bon Vivant

Introducing Deadly Ponies'
Winter 25 Collection, Bon Vivant.

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FIRST LOOK:
winter footwear

COLLECTION PREVIEW

Introducing Deadly Ponies’ Winter 25 Footwear Collection.

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Launching 13/05 6pm NZST

THE MOUNTAINEER

BON VIVIANT

Deadly Ponies’ Winter ‘25 collection, Bon Vivant, is inspired by the works of Francis Bacon, one of contemporary art’s most influential figures.

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As the chill sets in, the Mountaineer Blanket returns, a cosy celebration of one year in our Queenstown home, now available in earthy Fern and Schist.

Crafted from a soft wool-cashmere blend,
this season's Mountaineer Blanket reflects Queenstown’s rugged natural landscape.

<p>The Mountaineer Blanket - Schist</p>

The Mountaineer Blanket - Schist

Fern draws inspiration from Aotearoa’s native flora, while Schist speaks to the distinctive
rock formations and grounded textures.

Designed in collaboration with London-based graphic designer Paul Berges, our Mountaineer Blanket takes inspiration from a vintage Woolmark care label.

It also offers a nostalgic tribute to the historic Mountaineer Hotel building, our Queenstown home.

The Mountaineer Blanket is now available in all Deadly Ponies stores and at deadlyponies.com.

BON VIVANT

Introducing Deadly Ponies'
Winter '25 Collection, Bon Vivant.

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FIRST LOOK:
SPRING 25

THORN OF PLENTY

Marking a new chapter, Spring ’25’s Thorn of Plenty draws from a reflective journey through the Deadly Ponies archives.

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Launching 29/07 6pm NZST

DEADLY PONIES X EICHARDT'S BAR

Deadly Ponies x Eichardt’s Bar

This season, Deadly Ponies takes up residence at Eichardt’s, one of Queenstown’s most iconic destinations.

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As part of our Spring ’25 launch, Eichardt’s Bar hosts a limited-time takeover: a seasonal collaboration shaped by a shared appreciation for considered design, local character, and elevated experience, all in the heart of Queenstown.

To mark the occasion, three bespoke Deadly Ponies cocktails are on offer:

Pony Up

Makers Mark, Heering Cherry Liqueur, Beetroot Blackberry Syrup, Xocoatl Mole Bitters.

Earthy beetroot meets vanilla-spiced bourbon, rounded with cherry, blackberry, and mole. Bold and vibrant - a flavourful nod to the vivid pops of colour in Spring ’25.

MacLeod’s Hearth

Talisker 10yr, Pineapple, Dark Crème de Cacao, Kraken Spiced Rum, Toasted Marshmallow, Aztec Chocolate Bitters.

Toasted notes from Isle of Skye whisky and spiced dark rum meet the sweetness of rich chocolate and fresh pineapple. Finished with toasted marshmallow, its golden hue echoes the soft yellow moss that inspired our Oat colourway. Think warm campfires and crisp winter nights.

Geraldine Aperitivo

Campari, Antica Formula, Scapegrace Black, Blackberry & Balsamic Bitters, Orange Bitters, Pelorus Rosé, Soda, Parmesan Crisp.

Salt, bitter, and sweet collide in a detailed highball, a South Island take on the Italian aperitivo. Refreshing, unexpected, and layered.

<p>Deadly Ponies Spring 25 New Arrivals</p>

Deadly Ponies Spring 25 New Arrivals

The space is styled with our Mountaineer Blanket in Fern and exclusive Mountaineer Pillows, designed by Deadly Ponies and inspired by the mountainous landscape that surrounds Queenstown.

Settle in by the fire, enjoy a bespoke cocktail, and escape the winter chill, this is Deadly Ponies at Eichardt’s.

THORN OF PLENTY

Introducing Deadly Ponies' Spring '25 Collection, Thorn of Plenty

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meet the maker in queenstown

spring 25

Meet the Maker in Queenstown, with founders, Liam and Steve.

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Last Thursday, we celebrated the launch of our new Spring '25 collection at our Queenstown home, joined by friends of the brand.

A celebratory evening of bubbles and conversation, honouring our Spring '25 collection and 20 years of Deadly Ponies, alongside our Queenstown team.

thorn of plenty

Introducing Deadly Ponies' Spring '25 Collection, Thorn of Plenty

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Leather
Crossbody Bags

CROSSBODY BAGS

Elegant yet effortless for your everyday journey.

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Deadly Ponies' iconic Crossbody Bags aren’t just bestsellers, they’re reflections of our values: consciously created and deeply considered.

These pieces have become staples in wardrobes around the world, not because they follow trends, but because they transcend them. Whether you’re drawn to structured simplicity or soft, sculptural form, there’s a Deadly Ponies Crossbody Bag that speaks your design language.

A signature from the beginning, Mr Siamese is the bag that helped define Deadly Ponies. Its unique dual-compartment design delivers practicality with subtle aesthetic appeal, making it as suited to everyday as it is to a special occasion. Finished with brass hardware and handcrafted in buttery soft Bovine leather, this is an enduring hero – structured, sculptural, and quietly distinctive.

A mini evolution of Mr Siamese, Mr Minimese offers the same intelligent silhouette in a scaled-down size. It’s ideal for those who travel light, or for elevating an evening look with something more architectural than a traditional clutch. Like all icons, it balances form and function with ease: elegant in its proportions, and effortless in transition.

Perfect for travelling, he’s a piece that doesn’t shout, but always stands out.

Don’t be fooled by its compact size and feminine form, Mr Penny Pouchette is a true workhorse of the Deadly Ponies stable. Wear him crossbody with your essentials safely buckled inside.

Proof that petite can pack a punch, Mr Sling Micro is a playful yet practical style loved for its personality and ease. Its softly rounded shape makes for a surprisingly spacious interior, while an adjustable strap means increased versatility (hello, hands-free) and more ways to wear. Our go-to shoulder bag for minimalists who want to make a statement.

A bag with bite, Mr Gator is an undeniably directional piece whose croc-effect is owed to our signature ‘bulle’ leather (French for ‘bubble’), and further enhanced by a toothy, zipped gusset that can be expanded for extra space. Blending bold texture and edgy accents with clever structural details, it’s a bag that commands attention, worn crossbody or top-handled.

Luxury leather goods that are ethically-produced, low impact, and made to last a lifetime.

Whether it’s the sculptural shape of Mr Siamese, the modern femininity of Mr Penny Pouchette, or the bold charm of Mr Gator, explore our leather Crossbody Bags and find the piece that reflects your story.

EXPLORE THE COLLECTION

Whether you’re looking for a travel essential or a forever-favourite for daily life, find the piece that speaks to you here.

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INTRODUCING SPRING '25

THORN OF PLENTY

Deadly Ponies’ 20th-anniversary collection, Thorn of Plenty, honours our legacy of discovering beauty in the unexpected.

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Designing this milestone collection allowed time to reflect on Deadly Ponies’ two-decade journey. Deadly Ponies’ Founders, Liam Bowden and Steve Boyd, described delving into the archives as “like wandering through a living garden, with wild ideas and chaos down every path.”

Inspired by the traditional Horn of Plenty, an ancient symbol of abundance and nourishment - Thorn of Plenty celebrates the rich tapestry of creative threads that define the 20-year-old brand.

The seasonal palette and textures draw from Greenvale, Steve’s family home in Geraldine. A stroll through the garden revealed intricate details that shaped the collection’s colours and materials.

The soft, yellow moss blanketing birch trees inspired the Oat colourway, available in Oat Suede, Oat Croc, and Oat Ironed Calf, alongside Birch Python.

Kale Suede evokes the lush greens of the vegetable patch, while Iceberg Croc and Iceberg Calf Nappa mirror the delicate two-tone hues of pale pumpkin skin, neither blue nor grey, but a subtle blend of both.

Mud Calf Nappa and Radicchio Ironed Calf add richness, with Radicchio Burnished Calf Leather bringing depth and a vibrant pop of colour, marking its debut in bag styles.

THORN OF PLENTY

Introducing Deadly Ponies' Spring '25 Collection, Thorn of Plenty

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AT HOME WITH FOUNDERS OF DEADLY PONIES

Step inside Liam and Steve’s private sanctuary.

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A Home That Tells Their Story.

“Warm, layered, evolving,” is how Liam and Steve describe their home. Over the years, their style has shifted from experimental to intentional: choosing pieces that feel meaningful, sentimental, and timeless.

Art plays a central role in creating that atmosphere. A ‘Bubble’ work by close friend and artist Steve Carr brings a playful lightness to the space, while a series of Josef Albers prints — collected on a recent European trip — reflect their love of colour, form, and modernism. These pieces do more than decorate; they shape the character and comfort of their home.

It is not hard to see that their space shares a common language with Deadly Ponies’ boutiques. Both celebrate natural materials, subtle craft, and a sense of calm. Though their home is very ‘them’, the thread is clear: thoughtful, grounded, and welcoming spaces where every detail matters.

The Confluence of Design.

For Liam and Steve, design is never one-directional. Interiors influence accessories, and leatherwork deepens their appreciation for furniture, textiles, and objects

“Good design should feel inevitable — like it couldn’t have been done any other way. It’s not loud or showy, but it resonates because it delivers balance.”

Whether at home, in store, or in their Auckland studio, the details remain central: the weight of a handle, the thread of a corduroy couch, the way light moves across a surface. These quiet elements, they believe, are what shape a space — and, ultimately, tell their story.

Explore Liam & Steve's Favourites

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TWENTY YEARS IN THE MAKING.

TWENTY YEARS

This year, Deadly Ponies marks 20 years
of uncompromising design, celebrating
the hallmarks that define our legacy.

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To mark the occasion, Deadly Ponies  collaborated with renowned New Zealand chef Josh Emett on a stunning series of images, creatively directed by Founder,  Liam Bowden.
<h5>Solid Brass Chain in Merlot Beetroot Glaze</h5>
Solid Brass Chain in Merlot Beetroot Glaze

“Collaboration was key for our 20-year hardware campaign. We wanted to work with someone creative and experimental, who could transform something simple into art, bringing a new lens to our hallmarks,” says Liam.

The results are a feast for the eyes - a visual dialogue between food and fashion, where Deadly Ponies’ signature brass hardware is reimagined as sculptural, edible pieces of art.

<h5>Solid Brass Chain in Merlot Beetroot Glaze</h5>
Solid Brass Chain in Merlot Beetroot Glaze
“For me, it’s about taking a moment to create something purely beautiful - images with no agenda, made simply for people to fall in love with.”
<h5>Solid Brass Zip Pull on bed of Salmon Roe.</h5>
Solid Brass Zip Pull on bed of Salmon Roe.

Brass hardware has been a hallmark of Deadly Ponies for 20 years,  and while many aspects of our collections evolve each season, one thing has remained constant: our hardware. “It’s more than an aesthetic signature, it reflects the DNA of Deadly Ponies, embodying longevity, quality, and sustainability.”

From one-off pieces stitched at a kitchen table in 2005, Deadly Ponies has grown into a symbol of New Zealand’s creative spirit.

<h5>Solid Brass Chain on Beetroot Custard.</h5>
Solid Brass Chain on Beetroot Custard.
“This 20-year campaign feels like a full-circle moment, a chance to reflect on our journey and the impact, while continuing to push our creative boundaries.”
Creative Director: Liam Bowden

Photographer: Luke Foley-Martin
Culinary Direction: Josh Emett

<h5>Solid Brass Chain on Merlot Beetroot Glaze</h5>
Solid Brass Chain on Merlot Beetroot Glaze

EXPLORE OUR HALLMARKS

This year, Deadly Ponies marks two decades of uncompromising design with a tribute to the hallmarks that define our legacy.

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Wellington:

Archive Exhibition

20 YEARS OF DEADLY PONIES

On Wednesday evening, we were proud to present a special 12-piece archive exhibition.

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Wellington, what a celebration.

As part of our 20th Anniversary celebrations and in alignment with World of Wearable Art in Wellington, on Wednesday evening, we were proud to present a special 12-piece archive exhibition, exploring the archives and the pieces that have defined our brand.

Curated by Founder and Creative Director, Liam Bowden, the capsule showcased two decades of design, innovation, and craftsmanship through some of our most iconic handbags.

“This archive exhibition was a moment to pause and reflect on 20 years of Deadly Ponies. It was nostalgic, a chance to look back at what we’ve created and how far we’ve come. Some of these designs have evolved with us from the very beginning, making it an incredibly proud moment.”

Founder and Creative Director, Liam Bowden.

The intimate exhibition offered guests a rare glimpse into the Deadly Ponies archive, highlighting the evolution of our pieces and the milestones that have shaped the brand’s journey over the past 20 years.

A truly memorable celebration of heritage, creativity, and 20 years of Deadly Ponies design.

Explore our Hallmarks

20 years in the making, a collection that defines Deadly Ponies.

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Twenty Years,
Our Journey

OUR FOUNDERS

Twenty years in the making.

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Deadly Ponies was born in a small Auckland garage, where a single handcrafted leather design became the first of many. That piece marked the beginning of a twenty-year journey, shaped by creativity, innovation,
and craft.

In just a few short years, Deadly Ponies found its way into New Zealand boutiques, quietly gaining recognition for one-off designs.

By 2010, we had crossed the Tasman, and later, David Jones welcomed Deadly Ponies as an international stockist.

Our first flagship opened in Ponsonby in 2014, inside a former glass-blowing studio - a unique space with its own creative story to tell.

Stores soon followed in Newmarket, Britomart, and Wellington, each one bringing the collections to life and helping shape a refined approach to interiors that remains part of our brand’s DNA.

A playful chapter unfolded in 2017 with the global launch of My Little Pony x Deadly Ponies.

A collaboration that balanced distinct design with cultural relevance, and reached new audiences worldwide.

Innovation has always been at the heart of Deadly Ponies. In 2020, the first Recycle collection was introduced, transforming offcuts into new creations.

That same year, a partnership with the Josef and Anni Albers Foundation paid tribute to pioneering textile artist Anni Albers, and by 2022, footwear had joined the line-up - crafted with the same considered approach that defines every Deadly Ponies piece.

The journey continued south in 2024, with the opening of our first South Island flagship in Queenstown.

That same year, Deadly Ponies achieved B Corp Certification - a milestone reflecting a long-standing commitment to both people and planet.

Now, in 2025, we celebrate twenty years - a moment of reflection, and ambition. It marks not only where we have been, but where we are headed. As we step into our third decade, bold new designs, limited-edition collaborations, and thoughtful innovation lie ahead, just as they have since the very first stitch.

“Our next chapter is about refining and deepening what defines Deadly Ponies. It’s not about growth for growth’s sake. Every decision - from design to craft, from product to experience - is considered and intentional. This chapter is about carrying our heritage into a thoughtful future.”

Liam Bowden, Founder & Creative Director.

DISCOVER YOUR DP ICON

Whether it’s the sculptural shape of Mr Siamese, the modern femininity of Mr Penny Pouchette, or the bold charm of Mr Gator, explore our full collection of leather bags and find the piece that reflects your style, and your story.

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20 years,
20 images

a visual journey

A visual journey through Deadly Ponies' twenty-year legacy.

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Twenty Years in the Making.

This year, Deadly Ponies marks two decades
of uncompromising design with a tribute
to the hallmarks that define our legacy.

In celebration, we present a special photographic collaboration with renowned New Zealand chef Josh Emett - a visual dialogue between food and fashion, where our signature hardware is reimagined as sculptural, edible art.

Below rests a series of images celebrating twenty years of creativity and craft. They serve up a nostalgic look at some of Deadly Ponies’ most iconic campaigns.

These moments are a tribute to our evolution - from one-off pieces stitched at a kitchen table to an enduring symbol of New Zealand’s artistic spirit.

First cooked up in a Mt Albert garage,
Deadly Ponies’ journey is a feast for the eyes. 

Spring 25

Explore Deadly Ponies' Spring 25' Collection, Thorn of Plenty.

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Dan Arps x Deadly Ponies

20 years

Introducing our debut candles:
Deadly and Ponies.

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This year, Deadly Ponies turns 20, and to mark the milestone, we’ve ventured into an entirely new realm: scent.

Our debut candles, Deadly and Ponies, extend our journey beyond leather and into the home. Hand-poured in natural soy wax, each limited-edition candle is housed in a custom ceramic vessel designed by acclaimed New Zealand artist Dan Arps. Known for his sculptural practice, Arps brings tactility, artistry, and a sense of the unexpected to the collaboration.

Deadly appears in reflective metallic silver, while Ponies is presented in soft muted pink, a striking duo that embodies the dual spirit of Deadly Ponies.

“Twenty years felt like the perfect moment to explore scent as part of the Deadly Ponies world,” says Founder and Creative Director Liam Bowden.

“Much like leather, candles engage the senses through touch, sight, and smell, and the vessels themselves are designed to be treasured long after the wax has burned away.”

Deadly is moody and grounded, combining resinous rockrose, smoky oud, and earthy patchouli. Its rich, lingering aroma recalls the oak interiors of our stores and the distinct leather textures that have defined our brand for two decades.

Ponies, in contrast, is playful and luminous: bright bergamot and wild geranium open the scent, while soft tonka bean, native pāhautea, and glowing amber bring warmth and depth, evoking blooming flowers, sunlit leather, and the ease of summer.

The vessels are ceramic, finished in bespoke glazes that reference Arps’ practice.

Each vessel bares Dan Arps’ handwritten signature on the base, transforming it from a candle into a limited-edition work of art.

Deadly and Ponies are presented in custom packaging featuring Arps’ original drawings, adding another layer of artistry to the collaboration.

Available exclusively at deadlyponies.com and in all Deadly Ponies stores.

NEW ARRIVALS

Discover our new debut candles: Deadly and Ponies

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The Archaeology of Objects

CANDLES

Liam in conversation with Dan Arps.

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One of my earliest memories of living with a Dan Arps work isn’t glamorous. Our cat pee’d on it. The acid in the urine burned right through the paint, leaving a scar across the surface. We sent it back to Dan and he kindly repainted it. That story sums up his practice in a way: nothing is too precious to be destroyed, repaired, or reborn.

Dan’s work thrives in that messy space between fragility and permanence. He digs through the overlooked corners of urban life. Bike paths, building sites, half-forgotten materials, and reworks them into something uncanny, layered, and alive.

“I’m interested in the city and the things that go on in it,” Dan tells me. “When I come into the studio, I try to distill that down, make situations that feel like the urban spaces I’m drawn to. Sometimes I’ll amp them up, sometimes I’ll just play with them.”

For him, play is key. “I try to be open to whatever’s happening. If something sparks, I’ll follow it. I studied sculpture, so even when I make wall works they’re sculptural at heart. They’re never flat. I like embedding old works into new ones, layering them up like archaeology.”

The analogy feels perfect: cities built on cities, new facades covering old bones. “Things are always embedded in other things,” he says. “It just goes on forever.”

Dan’s studio is a laboratory of unlikely materials. A truckload of recycled polystyrene from a Whangārei project became a resource he’s still working through.

“It’s an amazing material,” he says.
“It feels monumental, like limestone,
but it’s just air. It has this patina, a sign
of age, but it’s light and easy to move.
That contradiction is beautiful.”

He experiments constantly: plaster mixed with paper pulp, cement coatings that turn foam into fake concrete, EVA clay that feels like slime in your hands and rubber when it dries. “I’ve got a few tricks. Spray paint, washes, dry brushing, but usually it’s really simple stuff. It’s more about being curious than secret formulas.”

When we asked him to create a vessel for Deadly Ponies’ first candle, Dan reached for something unexpected: novelty egg cups. “They’d been in my studio for years,” he explains. “They’re already vessels, already industrially made, so they were a natural starting point. I blew one up to the right size, layered it with EVA clay, painted and reshaped it until it felt right. Then I played with 3D scanning, letting digital errors add their own character.”

The result is an object that sits comfortably in both worlds: sculpture and design, unique artwork and reproducible form.

“Artworks have to last. That’s often harder than you’d think, because the materials I love want to rot, melt, or fall apart. Casting is about fixing them, making them permanent. But you’ve got to be brave. Casting means destroying one thing to make another. You can’t be too precious.”

Towards the end of our chat, I asked what excites him about making an everyday object like a candle. 

“I think a lot about the strange lives objects have,” he said. “This vessel might last a hundred years. Maybe one ends up in a landfill, maybe it gets dug up like some ancient shard. That’s at the heart of what I do, following these threads without fully understanding them, and trusting the process.”

Dan may call himself a “slacker,” but the truth is his work carries a quiet intensity. It’s playful, yes, but also deeply considered. Each object is layered with time and history. Like the cities he draws inspiration from, his work is never finished. It just keeps evolving.

NEW ARRIVALS

For lighter days ahead, discover our new arrivals.

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Mr Siamese - Gingerbread Suede
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First Look:
Resort '25

Mr After Mr

A collection inspired by the speculative worlds of Dougal Dixon’s Man After Man and After Man: A Zoology of the Future.