IN CONVERSATION WITH NIKKI CRUZ
As we celebrate one year at our home away from home, we're reflecting on the like-minded creatives that we have met along the way. Through constant collaboration, we have been inspired and educated - discovering secret nooks, much-loved eateries, and small brands doing incredible things.
After collaborating with talented Australian digital content creator and the co-founder of the common edit, Nikki Cruz, we've joined her in conversation to discuss inspiration, creativity, and day-to-day life…
Tell us a little bit about yourself, how did you get where you are today?
I’m a content creator from Perth, WA and I got into content creation by watching and being inspired by the women from a tv show called Fashion Bloggers. So I went to Mecca, purchased their iconic lip de luscious lip balm, created some content, posted, and got reposted, and now I’m creating for so many amazing brands.
Which Australian creative are you particularly coveting at the moment, and what inspires you about their work?
Filomena Natoli — I don’t wear makeup often but when I do she’s a constant source of inspiration, for me her work oozes a romantic freshness. Polished, but also intentionally undone.
Where do you source inspiration, and how does this affect your creative process?
Recently, I’ve been looking through all my old magazines, but my biggest source of inspiration is music. I always have music on in the house and a song will usually spark an idea. There’s always a song that can be paired with an image, and a song can always change a vibe to video content.
What is your favourite way to unwind and relax?
I find it really hard to relax and unwind. I went to a wellness spa to float in a pod of epsom salt water which creates an environment of sensory relaxation and I lasted 15 minutes out of the 1-hour session. My mind wouldn’t shut off. However, in saying all that, I do find myself the most relaxed while breastfeeding my son.
How are you trying to curate a more considered wardrobe?
I think my wardrobe is pretty set. I have all my main wardrobe essentials/elevated basics, and the more I wear them, the more I love them. However, when I do opt for purchasing a new piece for my wardrobe, it has to be something I’ll wear on repeat.
What are your tips for those wanting to embark on a more sustainable lifestyle?
Buy less, spend wisely, and purchase higher quality. It sounds simple and it really is.
What is your signature dish or drink?
I’m not much of a cook but I’ve been told my banana bread is pretty good. I also make the bomb.com iced milo - I know I’m pretty basic.
Anywhere that does dim sum.