RECYCLE | REPURPOSE | RE-LOVE
Off the back of our sell-out first Recycle collection, our Recycle capsule has come full circle - returning for its second instalment in 2021. Reflecting our ethos and firm belief in circularity, using pre-loved and off-cut leathers, our new collection explores the smaller accessories in life with just the right dose of playfulness.
For our second capsule, we’ve repurposed 81sqft of waste leather, creating something beautifully unique rather than sending it to landfill. From quirky pieces like our Mirror and Key Cloche, and AirPod cases to keep your music close, or throw shade with our sunglasses holders. Each piece is unlike the next - a true Deadly Ponies’ collector’s keepsake.
This year, 10% from every purchase of our Recycle collection will go to Sustainable Coastlines, supporting cleaner coastlines and protecting our natural biodiversity. We can’t wait to share more about our work together.
Deadly Ponies began with our Creative Director, Liam, taking leather scraps from tannery off-cuts to create his very first designs, an ethos ingrained in our practices today. In our continual mission to be more circular and become zero waste, we are excited to present our second Recycle collection as part of the initiative.
While we encourage you to nourish, repair and cherish your pieces, there comes a time when they are ready for their next journey. For bags that have lived a full life, we want to repurpose them - to enjoy and love for years to come, rather than being sent to landfill. As a reward for being part of this journey and recycling your Deadly Ponies pieces with us, you will receive a $50 voucher* to use towards your next purchase.
To be fully circular, consideration of materials must be made at the design phase, with emphasis on how the piece can not just be stitched together, but taken apart. We prioritise using ethically-sourced materials with chrome-free, bio or vegetable tanning wherever possible to ensure circularity and a new ‘afterlife’.
And that’s what this project is really about, celebrating not only the leather and the history of the products that we’ve made, but also the craftsmanship of our atelier in reducing our environmental impact, with the ability to create bespoke, limited pieces.
*we will accept an amnesty on all preloved Deadly Ponies products, however they must be in a usable condition. Voucher awarded for all bags only, excludes wallets and accessories. Read more about our Recycle programme here.