TWENTY YEARS IN THE MAKING.

TWENTY YEARS

This year, Deadly Ponies marks 20 years
of uncompromising design, celebrating
the hallmarks that define our legacy.

To mark the occasion, Deadly Ponies collaborated with renowned New Zealand chef Josh Emett on a stunning series of images, creatively directed by Founder, Liam Bowden.

<h5>Solid Brass Chain in Merlot Beetroot Glaze</h5> — Solid Brass Chain in Merlot Beetroot Glaze

“Collaboration was key for our 20-year hardware campaign. We wanted to work with someone creative and experimental, who could transform something simple into art, bringing a new lens to our hallmarks,” says Liam.

Gunmetal Brass Clicker on bed of Lion's Mane Mushrooms.

The results are a feast for the eyes - a visual dialogue between food and fashion, where Deadly Ponies’ signature brass hardware is reimagined as sculptural, edible pieces of art.

“For me, it’s about taking a moment to create something purely beautiful - images with no agenda, made simply for people to fall in love with.”

<h5>Solid Brass Zip Pull on bed of Salmon Roe.</h5> — Solid Brass Zip Pull on bed of Salmon Roe.

Brass hardware has been a hallmark of Deadly Ponies for 20 years, and while many aspects of our collections evolve each season, one thing has remained constant: our hardware. “It’s more than an aesthetic signature, it reflects the DNA of Deadly Ponies, embodying longevity, quality, and sustainability.”

From one-off pieces stitched at a kitchen table in 2005, Deadly Ponies has grown into a symbol of New Zealand’s creative spirit.

<h5>Solid Brass Chain on Beetroot Custard.</h5> — Solid Brass Chain on Beetroot Custard.

Solid Brass Chain on Chargrilled Artichoke.

“This 20-year campaign feels like a full-circle moment, a chance to reflect on our journey and the impact, while continuing to push our creative boundaries.”